What is core banking? Initially when banks expanded to different cities and states‚ they provided branch specific banking. So if a customer has a bank account with a bank in city A‚ he cannot use the services of a branch in city B. The bank would usually delay the processing of financial instruments issued from some other branches to 2-3 working days. Then came the concept of Core Banking. Wherein‚ a customer who has an account with the bank can use any of its branches irrespective of the city
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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Google Most people know the name Google and know that it is a worldwide search engine. Larry Page and Sergey Brian founded Google in 1998. Their mission statement is “to organize the world’s information and make it universally accessible and useful.” (McCracken‚ 2005‚ p. 1)Google is always trying to expand their databases and make as many resources available to as many people as they can without restrictions. Google lives by its motto “Don’t be evil” and expects employees in and out of work
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Intel Core i3 Vs. i5 Vs. i7 Intel has now launched its 22 nm third generation core i3‚ i5 and i7 lineup‚ based on tri-gate (3D) transistors‚ built to make your personal computers faster and more energy efficient. Through the Intel core i3 vs. i5 vs. i7 comparison presented here‚ we compare the entirety of three generations of processors‚ to help you make a precise choice according to your computing requirements. pushing the limits of semiconductor technology‚ Intel has been constantly innovating
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following marketing
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Google Inc is a technology company that builds and provides products and services that organise information and make it universally accessible and useful to the general public‚ and it has arguably become a need in the everyday lives of people. As something that initially started as a research project for Stanford digital library‚ the concept began in march 1996 by Larry page and Serge Brin. the goal was to develop the enabling technologies from a single‚ integrated and universal digital library
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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Core Belief When people look at the actions of Pope Urban II‚ calling a crusade against the Muslim people of the east‚ one would notice that the crusade was a war of fear and lack of understanding. By examining the story “Liberation of Rome” and the movie “Big fish“ it will be proven that the characters in the story‚ to change a core belief. They must change their understanding of who they actually are as a result‚ the characters struggle to retain their beliefs they are afraid to examine
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