2 1 Google‚ Inc. & Motorola Mobility Holdings‚ Inc. A Non-‐Horizontal Merger & Acquisition Case Maastricht University School of Business and Economics Maastricht‚ 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code:
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2013 Google – Motorola Mobility Acquisition This project has been prepared as part of the Investment Banking course at SIBM Bengaluru. It highlights the salient features of the acquisition of Motorola Mobility by Google and its take from an Investment Banking perspective. Rohit Jhunjhunwala 12020841158 8/18/2013 Table of Contents Executive Summary................................................................................................................................. 3 Introduction:
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decision by Google to buy Motorola. What economic concepts would support this investment and in your opinion why might the purchase of Motorola be anti-competitive? “We are on a turning-point in the world of personal technology. For around 30 years PCs in various forms have been people’s main computing devices. Now the rise of smartphones and tablet computers threatens to erode the PC’s dominance‚ prompting talk that a “post-PC” era is finally dawning.” (Miles‚ 2011) On August 15 Google announced a
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Acquisition of Motorola by Google On August 15‚ Google announced an agreement to acquire Motorola Mobility‚ based in Libertyville‚ Illinois‚ for $40 per share. Both companies’ boards of directors have approved the deal. Benefits of the deal Google and Motorola Mobility together will accelerate innovation and choice in mobile computing. Consumers will get better phones at lower prices. Motorola Mobility’s patent portfolio will help protect the Android ecosystem. Android‚ which is open-source
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completely intentional!). The Motorola Droid line of smartphones is considered to be one of the most popular Android smartphone out there. According to data recorded by AdMob which is a mobile phone advertising agency‚ in 2009 (after low 2008 sales) Motorola Droid snagged 24% market share of all Android devices just after one month of being on the market‚ just under the top spot held the Dream by HTC which holds 36% respectively. (Kameka‚ 2009)Product from In the case of Motorola Mobility‚ they’re in a
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’s acquisition of : will the Gamble pay off? 1 What kind of company is ? Google was founded by Larry Page and Sergey Brin in September 4‚ 1998 at Stanford University. Their Business Model: Profitable • Revenues from ad‚ which is multiplying! Innovative • Different kinds of services to attract Googlers: Google Maps‚ Gmail‚ YouTube…. Diversified • Good at software and services‚ but not hardware! 2 Android OS Profit model: similar of the search advertising model Advantages: • free • the
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Motorola: China Experience* This news was unsettling but expected for Brian Lu‚ the General Manager of Motorola China’s Personal Communication Sector. He had just received a report on the most updated market analysis. The report was on the intensifying of market competition in the Chinese cellular phone industry and stressed the emerging Chinese brands‚ among which TCL is the current leader. TCL is eating shares from all of the international brands including Motorola. He knew the Chinese
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Motorola Knowledge-Based Manufacturing Sonora Sourcing Case Study August 15‚ 2006 Wendy Vittori Motorola Inc.‚ Embedded Communications Computing Agenda Motorola – Embedded Communications Computing - Background The Situation The Solution Results Additional Information Embedded Communications Computing Our Products and Solutions DRILL DOWN Our Global Operations Our Position in Motorola DRILL DOWN Our Position in the Industry Motorola Ranked #1 “The highest ranked vendor by the TEMs in
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Motorola Mobility‚ the ailing cellphone maker that Google bought in May‚ told employees Sunday that it would lay off 20 percent of its work force and close a third of its 94 offices worldwide. The cuts are the first step in Google’s plan to reinvent Motorola‚ which has fallen far behind its biggest competitors‚ Apple and Samsung‚ and to shore up its Android mobile business and expand beyond search and software into the manufacture of hardware. The turnaround effort will also be a referendum on
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WLAN & WiNG 5 Technical Proposal Overview on Motorola Solution and WiNG 5 Motorola is the third largest vendor of wireless LAN access points with approximately 9% of the North American market and the Motorola WLAN portfolio offers a comprehensive portfolio of wireless access points and controllers providing the flexibility to deploy the right solution for any deployment. All Motorola network elements (access points and controllers alike) run the same Wireless Next Generation version
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