Rivalry between Apple and Microsoft has existed for a long time. While Microsoft dominates the market by providing an operating system to nine tenths of the number of users (Net Applications‚ 2011)‚ Apple ’s products bring an alternative to the consumers ’ experience. Moreover‚ given Apple ’s steady growth in the last years (Yahoo Finance‚ 2011) the competition is still ongoing and fierce‚ as some PC users (sustained mostly by Microsoft) are switching to a Mac (offered by Apple). According to
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Executive Summary / Introduction Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google‚ surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps‚ toolbars‚ G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998‚ however‚ Google has attracted many competitors who try to provide millions of users worldwide
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Course: | BUS508-Contemporary Business | Submitted to: | | Submitted by: | | | | | | | | Date of Submission: June 16th‚ 2012 Title of Assignment 5: Financial Management: Google and Microsoft. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data‚ ideas
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“…Microsoft and Apple have always been at each other’s throats‚ so when they get into bed together you have to start wondering what’s going on…”- David Drummond‚ Senior VP and Chief Legal Officer‚ Google. Mr. Drummond stunned the world with this accusation late 3rd August 2011 in the official Google blog. The Android operating system took the mobile-phone market by storm as its latest version(Honeycomb 3.0) wowed the smart-phone users with out-of-this-world features like multi-tasking‚ multi-touch
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industry is innovation‚ because as soon as you put your product on the market it’s already obsolete. And if you don’t recognize and take advantage of even the smallest opportunities you come along‚ getting ahead and keeping that position can become very difficult. The fact is that both Microsoft and Apple have been plagued with missed opportunities over the years even though both have some of the strongest brands in the world. Now‚ the reason why Microsoft has dominated the market is quit simple. Besides
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Microsoft Zune and Apple iPod I. Introduction: Hook: Portable MP3 players have come a long way since their humble beginnings in the late 1990s. Subjects: Microsoft Zune and ipod Purpose: analyzing differences between two mobile T.S: The world’s first MP3 players‚ The Eiger Labs MPMan F10 and the Diamond Multimedia Rio PMP300 were shipped with 32 Mbytes of internal memory. MPEG Audio Layer III (MP3) the standard for audio compression that makes any music file smaller with little or
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Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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Might be useful for setting a background http://www.managementexchange.com/blog/whos-really-innovative Fourth are the cyborgs‚ companies like Google‚ Amazon and Apple that have been purpose-built to achieve super-human feats of innovation. You won’t find much industrial age DNA in these organizations. These companies have been built around principles like freedom‚ meritocracy‚ transparency and experimentation. They are so endlessly inventive and strategically flexible they seem to have come from
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OF MANAGEMENT LEGAL ISSUE BETWEEN APPLE AND MICROSOFT FOR USE OF CERTAIN ELEMENTS OF GRAPHICAL USER INTERFACE UNDER GUIDANCE OF MANEESH YADAV BY ASHISH KUMAR SECTION- A JL12PGDM042 Full case name - Apple Computer‚ Inc. v. Microsoft Corporation and Hewlett-Packard Co. Date decidedSeptember 19‚ 1994 Apple Computer‚ Inc. v. Microsoft Corporation‚ was a copyright infringement lawsuit in which Apple Computer‚ Inc. (now Apple Inc.) sought to prevent Microsoft and Hewlett-Packard from using visual
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Introduction: It seems that the competition that has been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. (NASDAQ: MSFT) has never really died down from the late 1970s‚ even as both companies have had ups and downs in the stock market and in the consumer products market as well. Apple Inc. v. Microsoft Corp.‚ was a copyright infringement lawsuit in which Apple Computer sought to prevent Microsoft and Hewlett-Packard from using visual graphical user interface (GUI) elements that were
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