Goodyear Tire and Rubber Company The Goodyear Tire and Rubber Company was founded by Frank Seiberling in 1898 on the Little Cuyahoga River in Akron Ohio. He borrowed thirty five hundred dollars from his brother-in-law to start the company. The company was named after Charles Goodyear who discovered the rubber vulcanization process in 1839. The company started to build their first factory in 1902 in Akron. In 1903 Paul Litchfield‚ a factory manager received a patent on the tubeless tire. In 1904
Premium
GOODYEAR – SUMITOMO DEAL Introduction Goodyear was the leading tire manufacturer till the late 1980s after which Groupe Michelin and Bridgestone Corp toppled Goodyear from its number one market position. Samir Gibara of Goodyear wanted to regain the top spot by increasing the annual revenues by at least 50% and that would be possible only through the acquisition of another company. Sumitomo Rubber Industries Ltd of Japan seemed to be a good strategic acquisition for Goodyear because of its Dunlop
Premium Tire
Arifur Rahman Case Problem: Goodyear Tires and Robber Company Professor: Arnold Pollack July 28‚ 2009 A. How would you characterize the competitive environment in the tire industry in 1991? The tire industry divides into two‚ broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually; unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year; the
Premium
PGP/12/232 Sherief Rasheed PGP/12/234 Zubin Kabeer T. PGP/12/246 Neerja Chowdary PGP/12/259 Key Issues: How can Goodyear be more competitive and maintain its leader position? How to launch Aquatred effectively? Factors to be taken into consideration: Intense competition • many players in the industry‚ both branded and private label • Michelin‚ was
Premium Marketing Tire Customer relationship management
Harvard Business School 9-500-039 Rev. November 9‚ 1999 D Goodyear: The Aquatred Launch (Condensed) O N In January 1992‚ Barry Robbins‚ Goodyear’s vice president of marketing for North American Tires‚ was contemplating the upcoming launch of the Aquatred‚ a new tire providing improved driving traction under wet conditions. The Aquatred would be positioned in the U.S. market as a replacement tire for passenger cars. Over recent years‚ the replacement tire market had matured and
Premium Tire
Goodyear’s Aquatred Case Goodyear‚ around the late 1980s was developing a tire that would set them apart from the competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries‚ which will be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give greater traction during wet weather and a superior quality that would have the same traction after much use as some tires did when they were
Premium Marketing Tire
CHANGE MANAGEMENT GoodYear Company: Analysis of change process Introduction In the framework of this project‚ we decided to use a Goodyear company‚ because we met during a lecture a manager of this company. This group provides rubber-based products‚ is present in several countries and generates a sales turnover of nearly 22 billion US$ in 2011. However‚ an audit has made it clear to the company that a serious communication problem between every entities blocked group efficiency (delays
Premium
GOODYEAR Aquatred Case Study How do consumers purchase tires? Tire consumers (at replacement market) will buy tire at two different occasions: when they need new tire immediately (emergency occasion)‚ and as a spare change in case of emergency (preventative occasion). It is dubbed a “grudge purchase” where consumers won’t have any choice but to buy tires in order to make sure that their car is able to run. The average time between purchases is 2.5 years but more than 50% of all consumers buy the
Premium Marketing Pricing Brand
Goodyear Tire Company and the Unionized Workforce HRM. /531 10/15/2012 Patrice Collier Goodyear Tire Company and the Unionized Workforce The Goodyear Tire and Rubber Company was founded the year of 1898 in the city of Akron‚ Ohio by a man named Frank Seiberling. The company was named after Charles Goodyear whom was responsible for the development of vulcanized rubber. Goodyear began with only thirteen workers but quickly emerged as a leader in the production of rubber items‚ and by 1926 had
Premium
GOODYEAR TIRE AND RUBBER COMPANY 1. Analyze the key characteristics‚ metrics‚ and parameters of the U.S. tire markets as summarized in this case. The tire industry is divided into two end-use markets: 1. the original equipment tire market (OEM) 2. the replacement tire market The Original Equipment Market OEM tires are sold by tire manufacturers directly to automobile manufacturers‚ and they account for 25% - 30% of tire unit production volume each year. The Goodyear Tire & Rubber Company
Premium