Native Americans were confined to bleak reservations in vast stretches of the country‚ that no one thought was good for much of anything else. But those areas‚ ironically enough‚ turn out to be essential for the production and transportation of the last great stocks of hydrocarbons (Mckibben). Repeating history‚ our government and huge corporations are diving through hoops and trampling over morals‚ wreaking havoc on what little land indigenous people have left. A 1‚172- mile‚ sweet crude oil pipeline
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Unit 16 Case Brief Goodyear Tire and Rubber Company We enter this case at a time when Goodyear is considering distribution through Sears (chain department store). Goodyear has historically sold direct through company-owned dealers and franchised (hybrid of direct) dealers. The behavior of consumers is changing; in terms of their tire decision process and points of purchase. We see these changes in channel shares between retailer types. For Goodyear‚ what changes in distribution strategy
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Jeff Dennis 10/17/10 Goodyear: Aquatred The year is 1992 and Goodyear is planning to release its new tire the Aquatred. The new tire is a premium tire which reroutes water away from the main tread making it have superior traction in wet conditions. With the launch of this tire coming up Goodyear has some challenges they need to figure out‚ where should they price the Aquatred? Which type of distribution model should they use? To figure this out we will first need to discuss the existing market
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Assignment Three Goodyear Tire and Rubber Company Marketing 440 Problem Statement With the competitiveness of the US tire industry in 1992‚ Goodyear Tire and Rubber Company is reconsidering a proposal from the department store Sears to carry Goodyear Eagle brand tires. With a $38 million loss in 1990 and a change in top-level management in 1991‚ the Sears proposal from 1989 was being looked at again. These new top-level managers have two decisions to make: whether Sears should carry only
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Injured) 2008-06-I-TX January 2011 This case study examines a heat exchanger rupture and ammonia release at The Goodyear Tire and Rubber Company plant in Houston‚ Texas. The rupture and release injured six employees. Hours after plant responders declared the emergency over; the body of an employee was discovered in the debris next to the heat exchanger. Introduction The Goodyear Tire and Rubber Company Houston‚ TX June 11‚ 2008 Key Issues: • • • Emergency Response and Accountability Maintenance
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Charles Goodyear Inventor of Goodyear Tire *Born in New Haven‚ CT in 1800 * at 34 years of age he was put in prison for having a $5 hotel debt the he couldn’t pay off * while in prison he asked his wife to bring him Indian rubber and a rolling pin *his facination with rubber began from his diliking of how in his younger days‚ playing outside on a sunny day‚ the soles on his shoes would melt. *with the soles of his shoes melted it made it difficult run because it would stick to the fround
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Pipeline Argumentative Enbridge‚ the world leader in crude oil pipelines‚ proposed a pipeline running from a tar sand oil plant in Bruderheim‚ Alberta to Kitimat‚ British Columbia. If passed‚ this pipeline will ship hundreds of barrels of oil a day to a port in Kitimat‚ where the majority will be shipped to Asia. Enbridge claims that there will be large economic benefits (jobs)‚ especially local. However‚ there a many risks‚ economical‚ environmentally‚ and negative health effects such as weakness
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Good Year and Tire Rubber Company Good Year Tire and Rubber Company Case Analysis Background Goodyear Tire and Rubber Company is a profitable business which was founded in 1898. When 38 year old Frank Seiberling purchased the company he knew nothing on the longevity and success it would bring. Mr. Seiberling installed a down payment on the first Goodyear plant with a borrowed amount of $3500.During the late 1800s and early 1900s cotton and rubber were considered the lifeblood of the industry.
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Harvard Business School 9-500-039 Rev. November 9‚ 1999 D Goodyear: The Aquatred Launch (Condensed) O N In January 1992‚ Barry Robbins‚ Goodyear’s vice president of marketing for North American Tires‚ was contemplating the upcoming launch of the Aquatred‚ a new tire providing improved driving traction under wet conditions. The Aquatred would be positioned in the U.S. market as a replacement tire for passenger cars. Over recent years‚ the replacement tire market had matured and
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P’s in marketing Mix Products: Goodyear produces tires for nearly all types of vehicles including passenger vehicles‚ light truck tires and highway truck tires. There are currently 30 different types of passenger car tires ranging in price‚ tread wear index’s‚ traction and temperature grades that Goodyear has to offer. Price: Retail tires for passenger vehicles range from $125 to $175. Place: Goodyear distributes its products to some 8000 locations in the United states‚ and some 25‚000
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