Goodyear Tire and Rubber Company Case Study Goodyear Tire and Rubber Company has been one of the largest and best-selling automotive tire companies since the growth of the automotive industry in the early 1900’s. In early 1992‚ Goodyear company executives were reconsidering a proposal made by Sears management about carrying and selling Goodyear’s tires. The tire industry uses “retail points of sale” to measure the retail coverage of brand sales. While Goodyear boasts a high number of points
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Charles Goodyear Inventor of Goodyear Tire *Born in New Haven‚ CT in 1800 * at 34 years of age he was put in prison for having a $5 hotel debt the he couldn’t pay off * while in prison he asked his wife to bring him Indian rubber and a rolling pin *his facination with rubber began from his diliking of how in his younger days‚ playing outside on a sunny day‚ the soles on his shoes would melt. *with the soles of his shoes melted it made it difficult run because it would stick to the fround
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divided into two end-use markets: First is the original equipment tire market (OEM) in which tires are sold directly to the automobile or truck manufacturers. This market represents 25 to 30 percent of the tire unit production volume each year. Goodyear is the market share leader in this segment and captures 38 percent (1991). Within this segment‚ price is highly inelastic due to the fact that car and truck manufacturers can easily switch to a competitor brand since the price competition in this
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In 2002 Kmart filed for Chapter 11 Bankruptcy which was the biggest retail bankruptcy in US history. By 2003 Kmart was able to emerge from bankruptcy and in 2005 they began selling off their stores to The Home Depot and Sears. The Home Depot bought more than 18 stores and Sears bought 45 for about $524 million. In that same
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Harvard Business School 9-500-039 Rev. November 9‚ 1999 D Goodyear: The Aquatred Launch (Condensed) O N In January 1992‚ Barry Robbins‚ Goodyear’s vice president of marketing for North American Tires‚ was contemplating the upcoming launch of the Aquatred‚ a new tire providing improved driving traction under wet conditions. The Aquatred would be positioned in the U.S. market as a replacement tire for passenger cars. Over recent years‚ the replacement tire market had matured and
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Ledbetter v. Goodyear Tire & Rubber Co.‚ Inc. United States Court of Appeals for the Eleventh Circuit‚ 2007 550 U.S. 618 (2007) Alito‚ Justice This is an employment discrimination case that was held by the Supreme Court of the United States. District Court found in favor of the Plaintiff awarding back pay and damages. Goodyear Appealed. The issue argued in the Supreme Court claimed all damages void before Sept. 1997 due to statute of limitations placed on discriminatory claims. The court
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Goodyear Tire and Rubber Company The Goodyear Tire and Rubber Company was founded by Frank Seiberling in 1898 on the Little Cuyahoga River in Akron Ohio. He borrowed thirty five hundred dollars from his brother-in-law to start the company. The company was named after Charles Goodyear who discovered the rubber vulcanization process in 1839. The company started to build their first factory in 1902 in Akron. In 1903 Paul Litchfield‚ a factory manager received a patent on the tubeless tire. In 1904
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out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in mind‚ one could argue that all customers (loyal or not‚ new or existing) will benefit from the Elf program and that all shoppers represent a firmly good and promising target for such an initiative. With the Elf program‚ Sears will be in
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Business and Industry Analysis Business Analysis Sears Roebuck & Co.‚ founded by R. W. Sears in 1886‚ is a multi-line retailer that offers a variety of merchandise and related services. It operates primarily in the United States‚ Puerto Rico‚ and Canada. Sears‚ Roebuck‚ & Co. is ranked fifth in 3 the retail market‚ behind: Wal-mart Stores Inc.‚ Target Corp.‚ Kohl’s Corp‚ and JC Penney Company Inc. In 2003‚ the company was divided into three domestic segments: Retail and Related Services‚ Credit
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Zachary Zarilla Eng 112 The Sears Tower In May of 1973‚ electrical workers sang “she towers so high‚” as the final white beam‚ with over 12‚000 signatures was lifted into the sky to complete the construction of the Sears Tower. The Sears Tower is the tallest building in North America‚ and was the tallest in the world until 1998 when it was surpassed by the Petronas Tower in Malaysia(PBS‚ 2001). When completed in 1973 it was an engineering masterpiece and still is today. In the late 60’s
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