GoodNight Inn Case Analysis MK610 Professor Hossasin November 4‚ 2012 Tom Green‚ Angela Cosner‚ Ryan Williams‚ Ramakanth Desai‚ Todd Ricketts Executive summary Anton Cahoon left a successful career in manufacturing to purchase an independent motel‚ near an interstate highway exit‚ a short distance from a rapidly expanding resort area. Mr. Cahoon relied only upon passersby as clientele with little other advertising. For the first two years operations went smoothly‚ however the
Premium Hotel Marketing Marketing strategy
Introduction Amber Inn & Suite‚ Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30‚000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites‚ Inc. is located in areas amid ten western and Rocky
Premium Hotel Hotel chains Hotels
Amber Inn & Suites‚ Inc.‚ Case Analysis Case Recap Amber Inn & Suites‚ Inc. is a 250-property hotel chain with locations in 10 western and Rocky Mountain States. Their market position lies between a limited-service and full-service hotel chain. Joseph James is the newly appointed president and CEO. He initiated an aggressive goal for the senior leadership team (SLT) to formulate a strategy to achieve profitability in the next two years and sustain future growth (Kerin and Peterson‚ 2010)
Premium Hotel Marketing Hotel chains
Mene Kude Dr. Dixie Marketing 601 November 17‚ 2010 Amber Inn & Suites‚ Inc. Strategic issues and Problem Identification The Amber Inns & Suites‚ Inc. is a 250 property hotel chain‚ struggling with net operating lost since 2002‚ with fiscal year 2005 projected to be its fifth consecutive unprofitable year. The company has projected lodging revenue of $422.6 million and a net loss of $15.7 million for fiscal 2005. Joseph James‚ the company’s new president and chief executive officer
Premium Hotel Marketing Hotel chains
Company Description The Country Inns & Suites is an upper midscale hotel brand with over 470 locations within the Carlson Rezidor Hotel Group. The Carlson Rezidor Hotel Group is a family-owned hospitality and travel company and is also the parent company to the Park Inn‚ Radisson Red‚ Park Plaza‚ Radisson‚ Radisson Blu‚ and the Quorvus Collection .The Country Inns & Suites Raleigh Durham Airport Location is a three star rated location where the core product is the rooms‚ and the facilitating products
Premium Hotel Hotel chains Hotels
The Magnolia Inn sets on a bluff over-looking the Pacific Ocean in scenic Half Moon Bay California. The sole owners of the Magnolia are Jim and Nancy Anderson. They have some necessary experience as they owned and operated a motel until approximately one year ago. This motel was sold to help raise the funds necessary to purchase and renovate the Victorian home used to house the Magnolia Inn. The owners plan on being hands on owners who will be involved in all aspects of the operation of this venture
Premium United States Fishing Family
Table of contents Executive Summary 4 Introduction 5 Chapter 1 6 Quick scan 6 Problem statement 9 Chapter 2: Swot analysis 10 The companies’ business 10 Target group 10 Suppliers 10 Structure 11 Company culture 11 Competitive advantage 11 Competitive landscape 12 Strenghts 13 Weaknesses 14 Opportunities 14 Threats 15 Confrontation matrix 16 Porter’s five forces 16 Chapter three 18 How big is the target market? 18 What is the customer opinion about hosting
Premium Hotel Hotel chains
Assignment #1 (The Good Night Motel) When making his decision‚ McGregor should consider seriously the negative consequences that his business will experience if he refuses Alward’s offer to fill the motel for the two weekend nights in October‚ at half the room rate. If McGregor refuses‚ during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there‚ paying half the rate‚ it will be as if the motel were half-full! In addition‚ if he refuses‚ McGregor’s
Premium Costs Variable cost Cost
They should never keep viewers in the dark on matters that could directly affect them. Contrastingly‚ in Good Night‚ and Good Luck‚ the newcasters at CBS preferred to shadow their audience from the truth by only airing shows for entertainment purposes or touching on lighter subjects in their broadcasts. This was done during the time of McCarthyism since no one had
Premium Christianity God Jesus
INTRODUCTION Good Night Lamps The goodnight lamp is a unique concept which is built on internet of things. This product was created to bridge the distance gap among loved ones. It uses the internet technology to stay in touch with family and friends in a very convenient manner. This concept was first introduced in the year 2006. Goodnight lamp is the family of internet connected lamps. The working of goodnight lamps is that it has small and big lamps. The big lamps is the master. If the big lamp
Premium Retailing Internet