1.0 Executive Summary - A high-level summary of the marketing plan. Alliance Cosmetic Group The Alliance Cosmetic Group is a leading distributor of cosmetics and personal care products. Brand portfolio includes Revlon cosmetics‚ Revlon haircolor‚ Avene skincare‚ Elancyl bodycare‚ SILKYGIRL cosmetics‚ SILKYGIRL fragrances‚ SG Men fragrances‚ Silky Lips lipcare‚ Silky White face products and Silky Care feminine hygiene wash. The Alliance Cosmetic Group launched SILKYGIRL in June 2005‚ adding new excitement
Premium Marketing
ALTIUS GOLF AND THE FIGHTER BRAND SITUATION ANALYSIS Altius Golf is a company leader in golf balls‚ it has been the market leader of golf balls for a very long time‚ but because of the global recession‚ its CEO and its chief marketing officer are trying to develop a new strategy by introducing a ball that is priced more than 40% below the company’s flagship Victor TX line and it would be sold primarily through the “off-course” channel‚ keeping it out of the most premium “on-course” retail
Premium Golf Price Competition
MBA 630 : Accounting & Info Management Sustainability Project September 30‚ 2014 Corporate Social Responsibility (CSR) is a highly discussed and sometimes debated subject for companies as well as their shareholders and customers. As we conducted research for purposes of this project‚ it was easy to conclude that there are a multitude of definitions and interpretations for exactly what CSR means. Also‚ there are many inconsistencies as they relate to various metrics and indices used to determine
Premium Corporate social responsibility Procter & Gamble
Motorola is a global leader in wireless‚ broadband‚ and automotive communications technologies. Motorola was originally founded as the Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Its products have grown and changed over the years to include phone‚ wireless handsets and much more . Motorola has been the leading provider of two-way radio services to public safety‚ government‚ and utility enterprises for years. They also offer broadband services. Their broadband
Premium Statements Broadband Strategic management
Recommendations Finalizing our thoughts regarding reducing Sony’s cycle / lead-time ends with recommending testing the simplified process at one of their smaller production factories. Go achieve full functionality; I forecast this process to be fully operational at this one factory within 1 - 3 years of testing. With the assumption that minor delays and challenges may arise‚ this timeframe will more than likely be shortened once implemented at other production factories. Furthermore‚ this time
Premium Marketing Management Customer service
The company Archer Daniels Midland or ADM headquartered in Decatur‚ IL is an agricultural processor. Their motto is “Resourceful by Nature” and their mission is “to unlock the potential of nature to improve the quality of life” (ADM). Basically they purchase crops from farmers to be processed into sellable items. ADM is the middle man between the farmer and the public creating processed ingredients for human and animal food (livestock feed)‚ alternative fuel and chemical resources. They also cover
Premium Agriculture Sustainable agriculture Organic food
WellCare Health Plans‚ Inc. (WellCare) began operations in 1985 and is based in Tampa‚ Florida. WellCare is a managed care company for government-sponsored health care coverage with a focus on Medicaid and Medicare programs (Reuters‚ 2015). WellCare employs over 6100 associates. Staywell‚ HealthEase‚ Harmony‚ and ’Ohana are subsidiaries of WellCare. The Company offers a range of managed care health plans for families‚ children‚ and the aged‚ blind and disabled‚ as well as prescription drug plans
Premium Health care Medicine Health economics
Patient Safety Recommendations-Communication Care‚ Treatment‚ and Services IMPACT | STANDARD | FINDINGS | RESPONSIBLEPARTY | TARGET DATE | ACTION PLAN | 3 | IM 02.02.01 element 2The hospital uses standardized terminology definitions‚ abbreviations‚ acronyms‚ symbols‚ and dose designations. The hospital follows its list of prohibited abbreviations‚ acronyms‚ symbols and dose designations. | Review of the National Patient Safety Goal data for December 2012 and January 2013 indicates the
Premium Patient Hospital Medical record
TiVo is a digital video recorder that allows viewers to watch what they want‚ when they want to watch it‚ and it allows pause and instant replay functions of live TV by storing information on a hard drive. It gives they user or users to ability to create their own personal television schedule by using the regular television programs. TiVo’s features include the ability to fast-forward‚ ultimately skip‚ through commercials and also input their own viewing preferences. TiVo also has popular features
Premium Advertising Television Marketing
Kohl’s operates family friendly department stores that sell moderately priced products such as native‚ national‚ private brand apparel‚ electronics‚ and household appliances targeted to middle income customers. Kohl’s continues to increase its nationwide presence every year with opening new stores. However‚ Kohl’s is ranked 53 nationally in its industry; competing against mega retailers such as Macys‚ JCPenny‚ Walmart‚ and Target. As a result‚ this 10-year strategic plan will focus on key areas
Premium Marketing Retailing Strategic management