Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA‚ ACT‚ CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN & LI PHAM Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation
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for Gold’s Gym Gold’s Gym International‚ Inc. is an American chain of international co-ed fitness centers (commonly referred to as "gyms"). Each gym features with a wide array of exercise equipment‚ group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture. Gold’s Gym locations
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Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age‚ gender‚ geography‚ and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing the cost of your advertising up to an unrealistic level. Targeting is very
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Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors.
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up for a 1 year membership back on 11/1/2008‚ that was supposed to expire‚ come up for renewal on 10/31/2009. Despite numerous attempts to cancel service in person at the gym‚ I was finally forced to send a certified letter to ABC Financial (who the hell are they?) in order to cancel membership that had already expired. Gold’s Gym‚ without my consent‚ put me into a month to month membership even after I told them several times that I did not want to continue my membership. On 2/10/2010 I sent a certified
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have access to proven Marketing & Advertising materials provided by Gold’s Gym. The convenient on-line system provides all advertising for a given year‚ a press kit‚ marketing contacts‚ logo guidelines‚ interior/exterior branding standards‚ stationery‚ print and direct mail campaigns‚ outdoor and broadcast advertising‚ internal marketing‚ “Gym Tools”‚ website and email instructions‚ pre-opening/Grand Opening/Anniversary decals and announcements‚ a stock photo library and marketing partners. On this
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The Gym What truly defines a man is what he has to show when the weights of life are coming down. The gym is the place where I go to let off steam‚ forget about the world‚ and work towards my dreams. To play football at the next level is my dream and the gym is the gateway to the path that I will travel to get there. Everyone has that one thing they do to keep a sane mind. Whether it’d be painting ‚listening to music‚ or my case going to Anytime fitness . Anytime Fitness is one of the local
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Findings and the Implication for Marketing for the GYM Table 1 reason for visiting | Frequency | Percent % | Valid Percent | Cumulative Percent | Relaxation | 9 | 10 | 10.0 | 10.0 | Fitness | 31 | 34 | 34.4 | 44.4 | Loss weight | 33 | 36 | 36.7 | 81.1 | Build strength | 17 | 18 | 18.9 | 100.0 | Total | 90 | 100 | 100 | | Table 1 showing the result the question reason of visiting the gym The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%)
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Joey Kuzbiski Period 2 9/8/2013 As I stroll up to the two giant doors I reach out and grasp one of the pairs of handles‚ my fingers smudging its shimmering‚ chrome profile. As I enter the gym‚ the smells of stale sweat and cleaner mingle with my nose‚ creating flashbacks of prior experiences. I flash my ID card to the employee working at the front desk and continue on through until I reach my ultimate destination; the basketball court. When I enter the court the first thing I notice are
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Working Out to Find the Meaning of Life In the poem “At the Gym” Mark Doty is giving a description of a person at the gym that is about to lift weights. The description uses terms that can be commonly used in describing the gym environment to give a deeper meaning to the life that we lead as human beings. The metaphors that are used to relay the message are a salt-stain spot‚ the vinyl bench‚ the weights being lifted‚ and the actual gym. Taking a closer look at the meaning of the poem can provide
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