CHAPTER 1 RESEARCH METHODOLOGY Research problem • To analyze the effect of going global through merger and acquisition on investors and traders long term and short term earnings respectively • Impact on companies’ financials after acquisition or after being acquired • To find out enterprise value of the company by comparing it with the peer group and analyzing the value of the firm • To analyze the difference between prospected and actual returns in terms of % daily cumulative
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MEMO To: Mr. Stone‚ CEO‚ Global Household Brands From:‚ Analyst‚ BMF Consulting Firm Executive Summary BMF consulting has evaluated the structure of Global Household Brands‚ in order to give recommendations for possible growth and stability for the future of the company. In this analysis‚ I have gathered information regarding financial statements‚ internal and external factors in Global Household Brands competitive structure‚ and strategic priorities in order for the company to grow in the
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TATA MOTORS—GOING GLOBAL The wave of liberalization‚ privatization and globalization‚ which started sweeping India since the early 1990s‚ gave Tata Motors (established in 1945) a new direction in the path of globalization. The Tata Motors firstly‚ realized that if it wants to grow then it cannot afford to keep its business connected solely to the fortunes of one country. Secondly‚ with the dismantling of import restrictions in the near future or it the rupee begins to gain ground then India may
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Through Going Global The traditional theory of the firm is based on the short-run profit maximization. Many actions of firms may be seen to conflict with this aim and yet could be consistent with the aim of long-run profit maximization. For example‚ policies to increase the size of the firm or the firm’s share of the market may involve heavy advertising or low prices to the detriment of short-run profits. But if this results in the firm becoming larger‚ with a bigger share of the market‚ the resulting
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different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity
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盈富基金 Tracker Fund of Hong Kong 股份代號 : 2800 網 址 : www.trahk.com.hk Stock Code : 2800 Website : www.trahk.com.hk 二零一二年年報 Annual Report 2012 二零一二年一月一日至二零一二年十二月三十一日 1st January 2012 to 31st December 2012 Tracker Fund of Hong Kong Annual Report 2012 Contents Statement of Responsibilities of the Manager and the Trustee 2 Report of the Trustee to the Unitholders 3 Independent Auditor’s Report 4 Statement of Net Assets 6 Statement of Comprehensive
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1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. • Controllable Elements – Italian coffee is cheaper than US coffee. The price for Espresso is much cheaper in Italy then in America. They have also succeeded in serving food‚ something that other countries have failed in doing. • Uncontrollable – In France‚ they face not only political but legal constraints; with many regulations. In Vienna‚ they have cultural issues where they embrace
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Students will achieve the following learning outcomes for this assessment a) Ability to demonstrate critical analysis of their knowledge of international markets and the risk elements‚ including political‚ economic and socio-cultural factors. b) Demonstrate robust knowledge of entry strategies of international companies into foreign markets. c) Ability to evaluate and assess international marketing strategies and international marketing decisions and activities in general and in the context of
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TO: FROM: DATE: Tuesday‚ February 8‚ 2011 ARTICLE: Case 1-1 “Starbucks—Going Global Fast” RE: MARK 4700 Starbucks is known worldwide as one of the largest and most successful coffee shops. The green circle and mermaid symbol‚ that has become so well known‚ it can be seen in nearly every US city‚ and the company has ambitious plans to expand rapidly off-shore. Howard Schultz started the company in 1987 when he bought out his bosses and began expanding. Starbucks expansion‚ so far
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Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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