INTEGRATED MARKETING COMMUNICATION PROJECT On RELIANCE JEWELS Company Overview: Reliance started its first branded jewelry retail outlet in Bangalore in Nov 2007. Reliance Jewels – the Jewellery format of Reliance Retail is currently focusing on competitive pricing to make a presence in the segment. The company‚ which claims to have a lower price tag compared to its competitors‚ plans to double its store count to 56 by the end of the year 2012.Having entered organized jewellery retailing
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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Introduction Based out of Belgium‚ chocolate giant Godiva has built their business around an image of quality and luxury. Financial resources became abundant when Godiva was acquired by the powerful multinational Campbell Soup Company in 1974. Initially Godiva began as a Belgian company and branched out into the global market as opportunities allowed. Godiva International is comprised of three decision centers Godiva Europe‚ Godiva USA and Godiva Japan called the triadic enterprise. A recent
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agreed to be the major contributors towards the integrated organizational communication (IOC). Therefore the aim of this essay is to summarize the three primary areas that led to integration for organizations as per‚ Barker and Angelopulo’s statement. Also in this essay I am going to explain how each of these areas has prompted the move towards an integrated perspective in organizational communication. 2. Summary on the three areas of communication integration Before summarizing three areas
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Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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Godiva Chocolatier and Godiva Gems 1) Define “the product” offered by Godiva. Identify the different levels of the product. Discuss the attempts made by the management to come up with augmented product. Godiva brand works very hard‚ trying to present to their customers all the best‚ the highest and premium quality in Belgium chocolates‚ and also is important to know that all this chocolates are handcrafted. Looking to achieve all their goals the company makes and sells lots of
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Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic
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Marketing Communication and Public Relation (MKT2MPR) IMC Plan for Orion’s Choco Pie [pic] Lecturer: Ms. Le Minh Hang Group: Nguyen Minh Ngoc Tran Huyen Trang Bui Thi Khanh Ly Nguyen Thi Minh Thu Tran Anh Dung Class: BBUS 13 Date of submission: Jun 1st 2012 Executive summary Orion is a famous Korean confectionary food corporation and its subsidiary was instituted since 2005 in Vietnam with the production of a wide
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Makeup by Jana Jana Kutak Makeup by Jana IMC – January 2013 MKTG410 Advertising and Public Relations Professor Eric Freeman Table of Contents Executive Summary3 Introduction3-5 Integrated Marketing Campaign5-6 Advertising and Marketing Campaign6-9 Direct Marketing Campaign9-10 Internet Marketing Campaign11-13 Sales Promotion13-14 Public Relations Campaign15 Conclusion16 Makeup by Jana EXECUTIVE SUMMARY Makeup by Jana is in the process of running a one year campaign to really
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Integrated Marketing Communications (IMC) and Customer Satisfaction Strategy For The Alpha & Omega Medical Company MKT 500 Marketing Management Week 8 Assignment # 4 By
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