MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
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Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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Pacific Brands Case Study Contents Introduction 1. Problem Identification 1.1 Cost Reduction 1.2 Structural Reorganisation 1.3 Ethics and Social Responsibility 2. Problem Analysis 2.1 Cost Reduction 2.2 Structural Reorganisation 2.3 Ethics and Social Responsibility 3. Recommendations 4. Bibliography Introduction Pacific Brands is an Australian based textile retail business that operates throughout Australia‚ New Zealand‚ United Kingdom and Asia. Within the following
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1. Company Background Cathy Pacific Airways was founded in 1946‚ it is an international airline based in Hong Kong‚ offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry ’s one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world‚ ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce
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Globalisation What is globalisation? According to OECD globalization is “The geographic dispersion of industrial and service activities‚ for example research and development‚ sourcing of inputs‚ production and distribution‚ and the cross-border networking of companies‚ for example through joint ventures and the sharing of assets.” Put simply this means the growth of MNC’s‚ international integration and increased free trade The key characteristics of globalisation are: 1. Free trade: a flow
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Coursework by Aleksandr Bakharev Globalization Globalization can be defined as the process of integration and interaction among the governments‚ companies‚ and people of different countries. It is a process which is driven by investment and international trade. It is aided mainly by information technology. Globalization has the effect on a number of things‚ some of which include culture‚ environment‚ economic development‚ political systems and the general human physical well-being among the societies
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Globalisation brought everyone around the world closer‚ not only in the virtual world but also in the real world. As the distance between people get closer‚ it interlinks life here in Singapore to the life of people who are miles away from us. This also means any disaster or financial crisis that occurs miles away can have an impact on Singapore’s economy. So what exactly is globalisation? “Globalisation refers to an ongoing process of economic and social integration of economies around the
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than less important in an era of Globalisation. Do you agree? In an era of Globalisation‚ society interconnects each nation in regards to the concept of a ’Free Market ’ where nations are united within fundamental methods and practices to circulate the economy such as trade‚ markets‚ products‚ resources and culture. Despite this inter-connection and quarrel that governments have against the ideology of Globalisation‚ disputes still continue whether Globalisation is an advantage or disadvantage
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Globalisation Globalisation is the process that involves the movement of trade‚ money‚ economics and services and its integration with funds and investments that goes beyond the domestic‚ local and national levels of the markets in countries around the world. Nestlé is the world’s largest food company which was founded in 1866 by Henri Nestlé. It has been driven to globalisation by a wide range of factors such as economical‚ political‚ fast technology transformation and production resources
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