Asian Paints: Supply Chain Efficiency Introduction: Asian Paints is India ’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities‚ servicing consumers in 65 countries through Berger International‚ SCIB Paints – Egypt‚ Asian Paints‚ Apco Coatings and Taubmans. Asian Paints sells through some
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IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) Case Synopsis IKEA is a “privately held‚ international home products company that designs and sells ready-to-assemble furniture such as beds and desks‚ appliances and home accessories” (www.worldisyouroyster.com). The company was established in 1943 by Ingvar Kamprad in Sweden when he was just 17 years old. Kamprad himself‚ who still owns the private company‚ is rumored to be the world’s richest man. IKEA is currently the world
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popular phrase “Badhiya Hain”‚ for how good his house looks over the years even though other things changed. The ad is for Asian Paints‚ India’s largest paint company and third largest paint company in Asia. It was founded in 1942 and is headquartered in Mumbai. Asian Paints‚ with revenue of ten thousand crores‚ can boast of a healthy profit of around 900 crores. Asian Paints operates in 17 countries across the world. The company has a dedicated Group R&D Centre in India and has been one of the
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the IKEA supply contract with Rangan Exports? A. Marianne Barner should first of all understand the situation thoroughly before taking any steps against Rangan Exports. The Global sourcing always brings with it the social‚ cultural and regulatory differences which should be dealt with effectively to ensure success in global supply chain. She should seek the assistance of UNICEF‚ ILO and NGO’s and should help Rangan Exports to avoid using child labor in production of rugs by bringing awareness about
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ASIAN PAINTS PAINT INDUSTRY – OVERVIEW In 1902‚ the paint industry came into existence in India with the setting up of a small factory by Shalimar Paints in Kolkata. The industry is a Rs. 7750 crore sector in India. Based on products paints are classified into two broad categories: Decorative or Architectural paints: Industrial Paints: Caters primarily to the Caters mostly to the housing sector. automobile sector
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IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor Executive Summary Ingvar Kamprad founded IKEA in the early 1950s and served as CEO until 1986. By the mid-1990s the company was the world’s largest specialized furniture retailer. Kamprad broke the mold of the traditional furniture maker and went outside of the Swedish furniture cartel. He built relationships with outside suppliers and forged a unique business model featuring exhibition retail displays highlighting a broad range of functional
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AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls‚ we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited‚ india’s largest paint company. instead of simply manufacturing decorative coatings‚ the company is increasing customer satisfaction and boosting sales by engaging with customers‚ dealers‚ and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of
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Ikea Global Sourcing Challenge: Indian Rugs and Child Labor IKEA and Marianne Barner are facing a very challenging issue. Because they were blind sided by the child labor issues with their supplier‚ they had to scramble to respond to the issues in a quick and appropriate manner. IKEA sent a legal team to Geneva to seek input and advice from the International Labor Organization on how to deal with the problem and to find out more about the child labor issues. They also hired a third party agent
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1) IKEA is a successful global furniture company‚ which was founded as a mail order business earlier. The vision of IKEA was to create a better life for the many people‚ besides offering qualitative products with affordable prices‚ IKEA was trying to be environmental friendly and social responsible. Nevertheless‚ the flourish of IKEA also brought some problems‚ and IKEA was currently seeking a better way to deal with the child labor issues of its suppliers. 2) IKEA was facing a harsh issue due
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the bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival
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