NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor‚ Vinod Gupta School of Management Indian Institute of Technology Kharagpur‚ India Email. sahney@vgsom.iitkgp.emit.in Joint Initiative IITs and IISc – Funded by MHRD -1- NPIEL Consumer Behavior Vinod Gupta School of Management LESSON – 10 Models of onsumer Behavior II Instructional Objectives: After completion of this lesson‚ the student shall know about:
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What is global sourcing and why is it so important? Because companies sourcing from both inside and outside their country borders are better able to compete. The global reality As international demand grows for more and better products and services‚ competition becomes more intense. Firms must keep up with rapidly changing technology while also lowering their costs‚ increasing quality‚ and improving customer service at all stages of the value chain. This is the reality of international trade
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Global sourcing One of the major supply chain developments of recent years has been the expansion in the proportion of products and (occasionally) services which businesses are willing to source from outside their home country; this is called global sourcing. It is the process of identifying‚ evaluating‚ negotiating and configuring supply across multiple geographies. Traditionally‚ even companies that exported their goods and services all over the world still sourced the majority of their supplies
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the extent to which absenteeism is reduced the success of an industry is assured. The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high‚ a development that should be a huge boost to the paint industry. Nerolac paints embarked its journey in 1920 as Gahagan Paints and Varnish Co Ltd.‚ at Lower Parel in Bombay. In 1930‚ three British companies merged to formulate
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Market segmentation : Asian Paints segment the market based on the usage : BRAND POSITIONING It is how the Asian paints enabled people to form a mental image for their products in the customer’s mind. The strategies that they followed where as follows‚ Brand Image The ways in which Asian Paints attempted to meet the customer’s psychological and social needs. Indian paint industry is a low involvement industry. Till 1990s people will just tell their budget for painting
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Asian Paints Asian Paints PPG Pvt. Limited is leading player in the field of Protective Coatings‚ Powder Coatings‚ Floor Coatings and Road Marking Coatings. The company is 50:50 joint ventures between Asian Paints Ltd. and PPG Industries‚ USA. Asian Paints Ltd. is India’s largest and Asia’s third largest paint company with an unparalleled network‚ reach and market presence in India. PPG Industries‚ headquartered in Pittsburgh USA‚ is a global‚ multi-billion dollar‚ multinational company and a world
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Asian Paints Ltd Profile : Asian Paints Limited was established way back on February 1‚1942 and today stands as India’s largest paint company and Asia’s third largest paint company with an annual turnover of Rs 5‚463 crore. Presently the company is having its presence in 22 countries with 28 manufacturing locations‚ over 2500 SKU’s‚ Integrated SAP - ERP & i2 - SCM solution. Besides Asian Paints‚ the group operates around the world through its subsidiaries Berger International‚ Apco
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Asian Paints: A well focussed company 2 The company shows an uninhibited appetite for growth in revenues and profits Colours of many vibrant hues The financials of Asian Paints are awash in as many brilliant hues as the varied colours of the paints that it has on offer. The company’s revenues and profits are growing yearly at a fast clip‚ (revenues up 26% at Rs 91.2 bn‚ with pre-tax profits growing 21.5% to Rs 13.6 bn in 2011-12 as compared to the preceding year) and the company is simultaneously
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CASE 15: ASIAN PAINTS Core Issues: 1. Fall in demand expected for home building‚ renovations and repainting work in Indian market due to financial crisis. 2. Excess capacity due to aggressive expansion by players in the Indian paints industry during the economic boom period of 2003 – 2007. Foreign firms entering into the Indian market also exacerbated the excess capacity. 3. Difficult choices that Asian Paints would have to make: • Whether to further rationalize its portfolio by
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Corporate Strategy of Asian Paints 1 Identification of Industry Dynamics 7 1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13 1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15 1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates
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