Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Assignment Three MF Global History: MF Global was founded in the late 1700’s by James Man. It was a pure cash commodities firm that dealt mostly with the trade of sugar and molasses. ED&F Man‚ as it was known when it was founded up until the late 2000’s‚ mainly traded pure cash commodities until the late 1970’s. They then started to trade futures and other securities as futures market became more mechanized with the use of the internet. This made for a time of great growth and expansion and in
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Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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Mercier du Paty de Clam Laetitia (10902550x) Analyze the advantages and disadvantages of using a global brand name INTRODUCTION Nowadays the global market is quite attractive for high competition environment. In order to be visible in global market‚ brands can be used to play an important role. From marketing point of view‚ brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential
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05 March 2013 Lecture Notes THEORETICAL PERSPECTIVES ON HOUSEHOLDS AND FAMILY STUDIES Functionalist Perspective Functionalist theories are macro in nature and focus on the structural properties and functions of the family system. They are based on the idea that if a society is to survive and operate with some measure of effectiveness‚ it has to ensure that specific functions are performed. Although families change constantly‚ they fulfill recurrent functions in society. Societies are
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Rationale / Executive Summary: Is Famous Brands an organization that business owners in our country can look up to in respect to their sustainable way of manufacturing and distributing goods to society? In today’s business world an organizations success cannot be determined by only looking at its profits and size‚ but also by the impact that the company has on its environment‚ its society and its stakeholders. This task will look at the South African situation and the current socio-economic issues
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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Harmful Household Items Michael Braun Le Cordon Bleu Environmental Science ENV333 - 02B Susanne Marshall December 11‚ 2013 Harmful Household Items There are many items around your house that you use every day that could potentially be harmful if not handled‚ stored‚ and disposed of properly. I went through and picked out some items around my house that could be harmful: Scented Dish Soap – Dish soaps that have a fragrance usually contain a chemical called phthalates that can disrupt the
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Single Parent Households A Single parent is a person not living with a spouse or a partner who has all the day-to-day responsibilities of a child or children. Single parent households are common in every generation. In the past‚ being a single parent was no struggle at all‚ because things were not as expensive or as hard. In the 21st century‚ single parent households have their share of daily struggles and disadvantages. The issues of expensive foods‚ daycares‚ and clothes‚ limited time spent
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To: Bill McDonnell‚ Director of Budgeting and Planning of Media General From: Lead Consulting Agent of EMC Corporation Date: 6/6/12 Re: Managing the balanced scorecard Over the past decade Media General has expanded its business to every media outlet that is available to consumers. Newspaper‚ television broadcast and Internet are all very important aspects of the business and the balanced scorecard is what will make them all work in harmony. The current plan has seen success but with times
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