rests with its author and that no part of it may be reproduced without the author’s prior written consent. DECISION MODELS FOR AIRLINE PASSENGER AND CARGO NETWORK ALLIANCES LANG CHUNMEI DOCTOR OF PHILOSOPHY CITY UNIVERSITY OF HONG KONG FEBRUARY 2006 CITY UNIVERSITY OF HONG KONG 香港城市大學 Decision Models for Airline Passenger and Cargo Network Alliances 航空客貨運網路聯盟的決策模型 Submitted to Department of Management Sciences 管理科學學系 in Partial Fulfillment of the Requirements for the Degree
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Spirit Airlines Strategic Choice and Evaluation-Week 4 University of Phoenix-STR 581 April 16‚ 2011 Strategic Choice and Evaluation The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013)‚ “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore‚ a business such as Spirit
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Lufthansa Case Study Lufthansa Case Study I. External Analysis: Several large scale‚ interrelated conditions have affected the airline industry over the past several years in such a manner that every carrier has had to respond in order to remain viable and competitive. a. Environmental Analysis: The international war on terror‚ with its attendant rising cost of oil has created havoc in a number of ways (Lufthansa Annual Report‚ 2004). Rising costs have resulted from the increase
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Case Preparation Questions Cola Wars Continue: Coke and Pepsi 1. Why is the soft drink industry so profitable? 2. Compare the economics of the concentrate business to the bottling business: Why is the profitability so different? 3. How has the competition between Coke and Pepsi affected the industry’s profits? 4. Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? Zara: Fast Fashion 1. How specifically
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Abstract: Competition today is one of the major threats to an airline industry. Competitive advantage therefore can be achieved by establishing cost leadership. The ultimate challenge faced by any company would be to leverage between the escalating operational costs and falling revenues so as to maximise the profits. Determine the costing procedure of an airline industry and the various possible efforts it takes to reduce the costs. The airline industry employs a trend and horizontal analysis to evaluate
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WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition‚ the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore‚ it also gives an opinion on whether their strategies are in line with their objectives. Moreover‚ it also discusses the similarities and differences between the airlines’ strategies not forgetting the influence of the national or local
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Why are global strategic alliances so prone to failure? Analyse the key challenges to be overcome and suggest practical ways of improving the chances of success. GLOBAL STRATEGIC ALLIANCES Global Strategic alliances are often international associations which further the common interests of two or more firms across time and geographical boundaries. It involves corporate agreements covering a wide area of functions ranging from outsourcing jobs‚ Component sourcing through R&D to Production
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Merger Some airlines have struggled to stay in business for years. Due to the tough economic times‚ it has affected companies such as Delta and Northwest and the whole airline industry. The competition is intense and some of the global airlines are on the verge of going out of business. Recently‚ Delta and the Northwest Airlines have stated that they are merging together to create America’s premier global airline. Rising fuel prices is one of the primary reasons the airline industry has suffered
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Star Alliance: strategic issues The creation of Star Alliance is rooted in the deregulation of the Airline industry. Prior to that time most operators were viewed as inefficient carriers needing government support. Finally‚ governments had enough and decided to allow competitive forces eliminate inefficiencies from companies by deregulating the industry. One-way was to let new entrants into the marketplace and allow operating costs and prices to fluctuate depending on free market competition
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Mission and vision statements III. Performance of Kenya airways IV. Porters five forces of competitive advantage V. Nature of the airline market in relation to the five forces VI. A swot analysis for KQ VII. Recommendations VIII. References INTRODUCTION Kenya Airways Limited commonly known as Kenya Airways is Kenya’s flag carrier and largest airline and is engaged in the operation of both international and domestic air services including carrying passengers‚ freight and mail as well
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