WORKING CAPITAL SIMULATION: MANAGING GROWTH CASE OVERVIEW Sunflower Nutraceuticals (SNC)‚ is a privately held nutraceuticals – a wide distributor which provides all the vital dietary supplements such as herbs for women’s‚ vitamins‚ and minerals for all the consumers (mainly women’s)‚ distributors and retailers. They are struggling to break even‚ with relatively flat annual sales growth and thin margins. SNC generates $ 10 million in revenues and holds a large selection of SKU’s
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Title of Report in Initial Capital Letters: Times New Roman (24 point‚ Boldface) and No more Than Three Lines Your Name Name of Your Department Southern Polytechnic State University Date Title of Report in Initial Capital Letters: Times New Roman (18 points‚ Boldface) and No More Than Three Lines Your Name Name of Your Department Southern Polytechnic State University Date Summary All reports should include a one- or two-paragraph summary. This summary
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INTRODUCTION This report is based on the business game we played on footwear industry. Whilst the task set for this group business game is strategic in nature and obviously requires the team‚ a variety of strategical knowledge. It is my experience that there are several other areas of expertise equally important. A large amount of time and effort throughout this game has been spent on team-working - organising the team‚ processing and collating the vast amount of information that it created‚
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Our first task was to study the market research and decide our initial strategy. To decide our initial strategy‚ first we analyzed the different types of research data. There were five segments to choose from; Cost cutter‚ Work horse‚ Innovator‚ Mercedes and Traveler. We reviewed the customer needs for each segment and the information regarding how customers intend to use computers. After that we looked at the average price each segment was willing to pay for the ideal brand in different cities
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Introduction The Everest group simulation was an online simulation which encouraged five students to play a unique and vital role on a team of hikers. The main goal is to reach the summit of Mount Everest. The simulation stimulates practical application of concepts and theories managerial decisions‚ especially in the form of groups. The purpose of this report is to reflect on the experiences encountered in the team during the simulation and identify relation of our experience and management
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GloFish The GloFish was the first genetically modified animal to become available as a pet. It is a natural Zebrafish which has had genetic information from bioluminescent jellyfish added to its DNA. It was originally produced to provide a warning system for pollution but with the addition of further colors its viability for the pet market became clear. It was introduced to the US market in December 2003 by Yorktown Technologies of Austin‚ Texas. 9 Grapple The grapple is a relatively new
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Fröbel‚ F.‚ J. Heinrichs and O. Kreye. 1980. The New International Division of Labor‚ Cambridge: Cambridge University Press. Gary Gereffi and Karina Fernandez-Stark. 2010. “The Offshore Services Value Chain: Developing Countries and the Crisis.” Report prepared for World Bank project on “Global Value Chains and the Crisis.” World Bank Policy Research Working Paper 5262 (April). Gereffi‚ G. 1994. “The organization of buyer-driven global commodity chains: how U.S. retailers shape overseas production
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Pricing Simulation During twelve months‚ starting in October‚ we were responsible for setting the pricing strategy of Universal Rental Car Company‚ as the district manager for the Florida region of Orlando. It was a big role as Florida was the company’s worst performing region and had two major problems: “Stock outs”‚ which used to occur during demand peaks‚ and “unsold inventory”‚ which occurred in demand valleys. Furthermore‚ we had to deal with the competitor in an intense price war‚ as the customers
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Brittany Giannini Erie C45199 Section 014 (Simulation Analysis Report) BIC is a product that has been extremely successful‚ offering items such as a low-cost disposable razor‚ and pens that add value to the user at an affordable price. BIC uses a strategy similar to the Niche Cost Leader Strategy. The Niche Cost Leader Strategy puts the main focus on positioning a product at an affordable price while still presenting value to its customers. My reasoning for using this strategy
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Executive Summary Our team operated and managed the Littlefield Technologies facility over the span of 1268 simulated days. Our team finished the simulation in 3rd place‚ posting $2‚234‚639 in cash at the end of the game. We did intuitive analysis initially and came up the strategy at the beginning of the game. And then we applied the knowledge we learned in the class‚ did process analysis and modified our strategies according to the performance results dynamically. We have reinforced many of the
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