International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
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Diversification strategies are strategies used by companies to try to increase profitability through greater sales volumes obtained by new products and/or services. Amazon.com has diversified quite a bit since its conception in 1995. Starting out as an online bookstore‚ and evolving into a one stop e-shopping hub where millions of people shop for a variety of different items over the internet. Amazon.com today is one of the largest online retailers in the world. However‚ when companies try diversification
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Marketing Strategy Marketing Strategies Implemented by Corporations 1. Strategies based on Market Dominance – In this scheme‚ the companies are classified based on their market share of dominance of an industry. Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher 2. Porter generic strategies – strategy on dimensions of strategic scope and strategic strength. Strategic scope refers to
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Coping Strategies- Problem-focused Versus Emotion-focused Coping strategies refer to the specific efforts‚ both behavioral and psychological‚ that people employ to master‚ tolerate‚ reduce or minimize stressful events. There are two general coping strategies which have been distinguished. Problem-focused strategies are efforts to do something active to alleviate stressful circumstances‚ where as emotion-focused coping strategies involve efforts to regulate the emotional consequences of stressful
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the other hand‚ the secondary research that was included was the marketing strategies. The secondary research that I used was looking at the four P’s which is price‚ product‚ promotion and place whereby I researched into the four P’s for Vodafone and furthered my research by comparing Vodafones four P’s with other networks such as O2‚ Orange‚ T-mobile etc. Marketing strategy is a key part of overall corporate strategy‚ which is concerned with developing plans for finding out what customers want
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References: Small becomes Giant. 2013. Unilever ’s global strategy. [online] Available at: http://smallbecomesgiant.wordpress.com/2013/04/04/unilevers-global-strategy/ [Accessed: 15 Dec 2013]. Unilever Global. 2013. Our compass strategy | Sustainable living | Unilever Global. [online] Available at: http://www.unilever.com/sustainable-living/ourapproach/ourcompassstrategy/index.aspx [Accessed: 23
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Lecture 1: Microeconomics and Biz Strategy References: Pindyck&Rubinfeld. Chap.1 What are the firm’s important functions and strategies ? 1. Selling need to know consumers purchasing behavior for example‚ what if the price increases: price elasticity of demand marketing/product positioning strategies Topics 3-5 lectures 2. Production Supply function/producers output decision how to produce? Firms output decision: Short run vs LR For example‚ should the firm continue producing
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2012 Strategic Management - Questions 1. What are the key success factors for competing in the online restaurant booking industry ? 2. What are the fundamental aspects of Eat2Eat ’s strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company ’s conception ? 3. Perform a SWOT analysis for Eat2Eat. 4. What role have strategic alliances played in Eat2Eat ’s success ? What types of partners are most valuable
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Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner‚ Peter Hung‚ Guan Wang‚ and Steven Wang 1 This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that
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performance which need to be linked to organisational strategy and goals. -Strategic Human Resource Mgt-“ set of decisions and subsequent actions used to formulate and implement strategies that will optimise fit between organisation and the environment by influencing both uindividual and collective behaviour to enable the achievement of corporate objectives” (Collins‚ 1995) SHRM should be viewed as an integrative system guided by busienss strategy. -Strategic Human Resource Mgt- “refers to the pattern
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