Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization
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1 What do we mean by dental health? Dental health refers to all aspects of the health and functioning of our mouth especially the teeth and gums. Apart from working properly to enable us to eat‚ speak‚ laugh (look nice)‚ teeth and gums should be free from infection‚ which can cause dental caries‚ inflammation of gums‚ tooth loss and bad breath. Dental caries‚ also known as tooth decay or cavities‚ is the most common disorder affecting the teeth. The main factors controlling the risk of dental
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A Day of My Life in 2020 Today is May 28th‚ 2020. My name is Muhammad Sohail. I am an electrical engineer. I am working at Endeavours Energy as senior engineer. I usually get-up at 6 am to go to my office. First I go to my bathroom. My bathroom is about 30 square foot. In my bathroom i have air flushed toilet which highly water efficient. My air flush toilet uses 1.35 litres of water per flush compare to old toilet which uses 9.2 litres of water per flush. Back in 2011 these types of toilets were
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World war one –life in the trenches When men volunteered to fight in world war one‚ on the Western front‚ little did they know about the conditions they would be living and fighting in the trenches‚ and for how long this would all go on for. The Great War lasted for four years even though many believed they would be home by Christmas 1914 on till 11/11/1918(today know better as remembrance day). (See source A) Even if the men did know about many of the conditions in the trench they would most
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MARKETING 675 Proctor and Gamble – Scope Case Analysis 10/18/2012 Industry This mouthwash market was initially developed by Warner-Lambert being pioneered by brand Listerine. In 1977 Warmer-Lambert launched Listermint mouthwash as a direct competitor to Scope. Before 1987 the mouthwash market was continuously growing on average of 3 percent per year‚ in 1987 the market experienced a 26 percent increase after the introduction of new flavor. In 1976 Scope was the leader in
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What are probiotics? Probiotics are bacteria that help maintain the natural balance of organisms (microflora) in the intestines. An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal‚ healthy bowel. These microorganisms generally don’t make us sick; most are helpful. Gut-dwelling bacteria keep pathogens in check‚ aid digestion and nutrient absorption‚ and contribute to immune function. Probiotic therapies suggest that certain probiotics may help
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Introduction: Procter & Gamble‚ known to many as simply P&G‚ is one of the most influential and world leaders in the consumer goods industries. It delivers superior products at an exceptional value that exceeds customer demands. Marketing its brand in over 140 countries‚ P&G reported net earnings of $1.6 billion in 1990; a notable $100 million of those reported earnings stemmed from its Canadian subsidiary where P&G is “recognized as a leader in the Canadian packaged-goods industry” (Kerin &
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A Nurses role in relation to promoting clients oral health This essay will describe the nurse’s role in relation to promoting the adult clients oral health. As a nurse will have to promote or provide oral care for a client‚ it is essential for the nurse to have an understanding of the physiology and anatomy of the mouth. This essay begins by briefly describing the basic structure‚ functions of the mouth‚ and then describes the nurse’s role in promoting oral hygiene to the non-dependant patient
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Effectiveness of mechanical tongue cleaning on oral levels of volatile sulfur compounds RAINER SEEMANN‚ ANDI KISON‚ MOZHGAN BIZHANG and STEFAN ZIMMER J Am Dent Assoc 2001;132;1263-1267 The following resources related to this article are available online at jada.ada.org ( this information is current as of August 21‚ 2010 ): Updated information and services including high-resolution figures‚ can be found in the online version of this article at: http://jada.ada.org/cgi/content/full/132/9/1263
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Strategic Marketing Plan - 2013 Crest ‘New’ So Mod Mouth Pods Submitted by: Farhana Submitted to: Nadia Hassan Reg#: 6102 Batch: MBA-10 INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD Table of Contents EXECUTIVE SUMMARY ...........................................................................................................3 SITUATION ANALYSIS: SWOT ...............................................................................................4 ISSUES ANALYSIS & OBJECTIVES
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