ARTICLE REVIEW AND CRITIQUE: “Efficiency of Brand Placement in an International Film- Effects of Exposure in a Local Context” Slim Khalbous and Merium Maazoul Journal of Creative Communications‚ Volume 5‚ Issue 1 (March 2010)‚ p.23-46 SYNOPSIS Product and brand placement arouses a particular interest at the announcers. However the massive use of brands in international programs incites us to wonder about the effect of the local socio-cultural context on the efficiency of this creative technique
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Movies today encompass a huge variety of genres‚ from romance to horror and comedics to action thrillers‚ each are unique in their own way. Not all might convey some form of an educational message but it is undeniable that movies enlighten us on the progress of technology and some stir up heated discussion along with the provision of entertainment. Movies are entertaining- they make the audience cry at tragic scenes‚ laugh at a hilarious act or simply gasp at the effects. One good example would
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Steve Bogira was born and raised on the south side of Chicago where he attended St. Rita High School . He received a degree from Northwestern University ’s prestigious Medill School of Journalism in 1976. Following his graduation he wrote feature articles for 3 years for the Chicago Tribune. He joined the Chicago Reader in 1981 where he has been a staff writer for 25 years. In 1993 he was chosen as an Alicia Patterson fellow‚ named in honor of the editor and publisher of Newsday and are awarded to
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Kristin Wright Paper # 4 Mrs. Tohill 11/08/13 A Peek into a Sacred Blue Future James Cameron’s attention getting and highly developed film Avatar is a one that delves into serious moral‚ social‚ and economic issues; ones that directly reflect the same issues in our society today. After “The Matrix was released in 1999‚ Mr. Cameron furthered his movie cyborg movie pattern with the construction of what would become another example of his effort in a paradigm shift of Science Fiction films
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John woke up‚ or rather‚ came to lying in a curved white hallway. Unsure how or or why he came to this place other than he is here‚ now‚ in this featureless curved hallway. The floor he was lying on was also curved. It was like being inside a large tube. John stood up with feet apart‚ he stretched out his arms to touch the curved walls but couldn’t reach. Taking one side step with his left foot he was able to touch the inner curved wall. John side stepped from center wan touched the outer wall
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The recent story in the NFL is helmet to helmet hits on defenseless player. The league committees are trying to make the league safer for the player to reduce injuries. The NFL Commissioner is not doing a good job protecting the players because concussion and major head damage keep happening. The Commissioners idea is to penalize by a 15 yards penalty on the field against their team‚ but also charged significant fines toward the player who commit the penalty. (Benavent) By fining the players the
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Pink Floyd: The Wall a film that made you question your understanding on if you truly understood the directors meaning towards the film. While watching the film‚ it was obvious there are many different course themes interconnected within the film such as almost death/mostly dead‚ liminal and alternative fantasy. The wall Pink constructed from a young age was to protect him from the pain of love‚ life and death. During the film‚ I started to connect this outrageous film with the At its heart‚ Pink
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Resilience Resilience is the capacity to recover quickly from difficulties or toughness. Many sports teams and athletes have showed resilience while playing whichever sport they play‚ but recently‚ Novak Djokovic and Rafael Nadal played against each other in the U.S Open Finals. Towards the beginning of the match‚ Rafael Nadal won the first set 6 to 2. During the second set‚ Djokovic showed resilience by winning the set 6 to 3. He worked hard during the third set but failed to win‚ and
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a guide warned us that we would have to climb 937 steps to reach the top of the ancient tower. At first we started counting the steps ourselves‚ but we soon lost patience. We occasionally passed small windows cut into the wall. As these gave little light‚ we felt as if we were going round and roung a dark tunnel. It was good to get out into the fresh air at last. from the top there was an excellent view of the grounds of the castle and of the surrounding countryside. In the distance‚ we could just
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Narrative Design of Fargo The movie Fargo is a film directed and produced by brothers Ethan Coen and Joel Coen in 1996. The brothers have a unique style and are good at picking actors/actress to play in the film. This film made viewers feel that they were actually in Minnesota. The Characters are very calm and easy going with low tone voices. Fargo is a true story that the brothers want you to believe but it is not really a true story. When analyzing this film there are many things to take into
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