through. Unilever’s low point came in September 2004‚ when its share price slumped after it shocked investors with a profits warning. Just four months later its prospects dimmed further when its arch-rival‚ Procter & Gamble (P&G)‚ agreed to buy Gillette for $57 billion. The deal greatly bolstered the American company’s formidable arsenal of global brands. Unilever needed to change urgently. That would involve removing unnecessary complexity and bureaucracy‚ much of it accumulated over decades of
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Organisational Culture Culture According to Kroeber and Kluckholn (1952) culture consists of patterns‚ explicit and implicit‚ of and for behaviour acquired and transmitted by symbols‚ constituting the distinctive achievement of human groups‚ including their embodiment in artifacts. Sinha (2000) suggests that “Culture consists of totality of assumptions‚ beliefs‚ values‚ social systems and institutions‚ physical artifacts and behaviour of people‚ reflecting their desire to maintain continuity
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SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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[pic] International Business Management Table of Contents: 1. P&G Introduction 1. Birth of P&G 2. Timeline 3. Operation 4. Brands & Operation Bases 5. Logo & conflicts 2. P&G in China 1. Culture & Background 2. Reasons 3. Porter’s Diamond 4. Internal Advantages 5. Entry mode & time 6. Advantages Vs. Disadvantages 3. Management & Strategies 1. China Vs. France 2
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Current Marketing Situation Lux‚ which holds a reputed place in the market for bar soaps‚ now plans to hit the market with liquid body wash .In Pakistan‚ the body wash market comprises of Johnson’s‚ Gillette‚ Adidas‚ Palmolive‚ pears etc. The use of body wash is not really common and therefore‚ the main goal is to convert people using bar soaps to body washes. Market Description: We all want to be pampered‚ to look good and to feel great‚ to enjoy
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1 FAINA DE GRAU BANEASA 2 FAINA DE GRAU ARPIS 3 FAINA DE GRAU ARO 4 MALAI ARO 5 MALAIUL LUI ENACHE 6 PESMET 7 GRIS 8 OREZ AFTICO 9 OREZ SCOTTI 10 OREZ SPARTURA 11 OREZ ARO 12 OREZ DERONI 13 ARPACAS DERONI 14 ARPCAS 15 ZAHAR CRISTAL 16 ZAHAR CORONTA 17 ZAHAR ARO 18 ZAHAR 1KG 19 FULGI DE CARTOFI 20 KNOR CUB 21 CAFEA DONCAFE 100 gr 22 CAFEA DONCAFE 250 gr 23 CAFEA DONCAFE 300 gr 24 CAFEA DONCAFE 500 gr 25 CAFEA DONCAFE 600 gr 26 CAFEA FORTUNA 100 gr 27 CAFEA NOVA BRAZILIA 28 CAFEA VRAC BOABE 29 CAFEA
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Executive summary The following report is doing about the Cosmetics industry‚ using a particular focus on one of its company : L’Oreal. This report will define the industry and its scope in a first time. Then‚ the report will determine the key strategic issues and the critical success factors facing the cosmetics industry and L’Oreal in the next five years. Next‚ the report will identify the organisation likely to be successfull or not‚ paying a particular attention to the competitive position
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Warren E. Buffett‚ 2005 Teaching Note Synopsis and Objectives Suggested complementary case about investment managers and superior performance: “Bill Miller and Value Trust” (Case 2). Set in May 2005‚ this case invites the student to assess Berkshire Hathaway’s bid‚ through MidAmerican Energy Holdings Company‚ its wholly owned subsidiary‚ for the regulated energy-utility PacifiCorp. The task for the student is to perform a simple valuation of PacifiCorp and to consider the reasonableness
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than 20 of Procter & Gamble’s brands are billion-dollar sellers. These include Actonel‚ Always/Whisper‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy/Lenor‚ Folgers‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ and Wella‚ among others. In 2001 Procter & Gamble bought Clairol and in 2003 also bought the majority of Wella. Its purchase of Gillette in late 2005 was its biggest buy in company history. Procter and Gamble’s structure or operation matrix is divided in three main global business units: 1
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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