HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies‚ owned by the different factions of the original Chauhan family. • Parle Products‚ led by Vijay‚ Sharad and Anup Chauhan (owner of the brands Parle-G‚ Melody‚ Mango Bite‚ Poppins‚ Monaco and KrackJack) • Parle Agro‚ led by Prakash Chauhan and his daughters Schauna‚ Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri‚ led by Ramesh Chauhan In 1929 a small company by the name of
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Maars launches ERP product CHENNAI: Maars Software International Ltd has launched Maarsman Compact‚ a plug-in-play ERP product for small industries. The product is based on Maarsman‚ the company’s existing ERP solution. The new product is a ``simple and low-cost ERP solution for small industries’’. It requires no customisation‚ and can be implemented instantly‚ the company’s Managing Director‚ Mr. T. Varadharajan‚ said. Maarsman Compact‚ priced at Rs. 2.5 lakhs‚ comes with a bundle of Windows
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Unsuccessful product launches: Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. In most cases‚ this “failure rate” syndrome ends up being a numbers game. There must be some ratio of successful products to each one that ends up being a failure. When this does not happen‚ the organization is likely to fail‚ or at least experience financial difficulties that prohibit
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Product Life Cycle Stages As consumers‚ we buy millions of products every year. And just like us‚ these products have a life cycle. Older‚ long-established products eventually become less popular‚ while in contrast‚ the demand for new‚ more modern goods usually increases quite rapidly after they are launched. Because most companies understand the different product life cycle stages‚ and that the products they sell all have a limited lifespan‚ the majority of them will invest heavily in new product
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What is “functional product”‚ and what is “innovative product?” We can use the nature of product demand to classify whether a product is a functional product or an innovative product. With different product characters‚ supply chain management method that managers should choose will also be varied. Functional products are products that people buy in wide range of retail outlets‚ and those products have more stable and predictable demand‚ as well as long life cycles. For example‚ most of
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Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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Product costing systems in modern manufacturing organisations Product costing refers to the process of assigning shared direct and indirect costs to individual products‚ customers‚ branches or other cost items. (USAID‚ 2007) Product costing is also referred to as assigning costs to inventory and production based on the expenses that go into producing or buying inventory. It is an important process for manufacturers that helps improves management information on products and helps managers and the
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Introduction The increase in the number of companies and the competitive prices that the companies offer has given rise to a competitive situation in the companies (Borden‚ 1984). Marketing activities in companies are framed based on the ‘marketing mix’ of the company (Borden‚ 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner‚ 1981‚ cited in Rafiq and Ahmed‚ 1995). This is an improvement over the original marketing mix of 12 elements (Borden‚
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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Packaging in Product Branding 5. Packaging- It’s Influence on Consumers 5.1 Elements of Packaging 5.1.1 Visual Elements 5.1.2 Informational Elements 6. Model of Consumer Buying Behaviour 7. Kapferer’s Brand Identity Prism 7.1 Role of Packaging in Creating Brand Physique 8. Cosmetic Packaging 9. Sustainable Packaging 9.1 Sustainable Packaging in the Cosmetic Industry 9.2 Sustainability Packaging in the Cosmetic Industry 10. Conclusion References IMPACT OF PRODUCT PACKAGING ON
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