Duracell’s performance has been decreasing over the past four years‚ and then recommend some strategic actions Gillette should take to turn Duracell around. This report will begin by providing a brief introduction on the acquisition of Duracell by Gillette‚ followed by the reasons it lacked success‚ and finally end with the proposed recommendations for Duracell. Currently‚ Gillette’s operating segments include personal grooming‚ small appliances‚ and oral care products‚ and the portable power segment
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1/26/13 Questionnaire on Gillette - Research Paper - Umer007 PaperCamp: No Marshmallows‚ Just Term Papers Login Forgot Password Sign Up Join Us Essay Topics Custom Term Papers Contact Top Camps Help Search for any topic... Search Home Page » Business and Industry Questionnaire on Gillette Related Essays Gillette attitude and buying behavior for Gillette Shaving Gel And Foam. To understand the former part‚ we created a focused group questionnaire and conducted a focused Group Strategic Strategies
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 Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller‚ lighter‚ and more portable. Additionally‚ this new technology is placing increased demand for a stronger power supply and that is why Duracell has launched
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day of market trading—symbol G on the New York Stock Exchange—was September 30‚ 2005. The merger created the world’s largest personal care and household products company[citation needed]. In addition to Gillette‚ the company marketed under Braun‚ Duracell and Oral-B‚ among others‚ have also been maintained by P&G. The Gillette company slogan is "The Best a Man Can Get". The Gillette Company’s assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007‚ Global Gillette
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Summary Statement Gillette should work proactively to meet its global vision of being a world leader in the Indonesian shaving market by targeting a growth of 30 %. This can be achieved by adopting aggressive marketing strategy in these areas namely: increased supermarket penetration‚ targeting hitherto untapped rural market and product repositioning. Situational Analysis Context: Gillette is on the throes of capturing 50% of the market share in Indonesia and market expansion is a priority. However
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Specifically‚ how did he increase net income in his first four years? 3. Has Disney diversified too fat in recent years? Gillette’s Energy Drain (A): The acquisition of Duracell Assignment Questions: 1. If you were James Kilt‚ Chief Executive Officer (CEO) of Gillette‚ what strategic actions would you take to turn Duracell around? 2. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry? 3. What could Gillette have
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One Gillette success‚ Right Guard Deodorant‚ was market leader in the 1960’s. Right Guard was one of the first Aerosols‚ and it became a family product which was used both by men and women. However‚ the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more
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Gillette Ad Sex Appeal: The model in this ad is standing‚ staring at the man shaving in a provocative manner. She looks as if she is attracted to the man‚ especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave‚ which will make you more appealing to attractive women. Simple Solution: This ad makes consumers think that through the use of this product they
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Introduction Duracell is a member of the Gillette Company owned by Proctor & Gamble and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Gillette’s overall goal focuses on the skillful marketing of superior technology to achieve worldwide leadership. The Duracell name means reliability to consumers and that is why their products are trusted by customers every day. They use the most advanced technologies to ensure that the power is there when the
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MARKETING MANAGEMENT GILLETTE CASE STUDY 15 March 2013 MY INITIAL RESEARCH Before I embarked on the group work‚ I did extensive research on the history and functioning of Gillette‚ with particular emphasis on their association with the world of sport and their branding. This was to give me a good background and understanding of the task in hand. The information I gathered is detailed below: Gillette’s History Shaving is a concept which began around 5000 years ago with the
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