"Giant Consumer Products The Sales Promotion Case Study" Essays and Research Papers

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Giant Consumer Products The Sales Promotion Case Study

Market Analysis for case of Giant Consumer Products: The Sales Promotion Resource Allocation Decision by Yujun(Monica) Wang, ywang29@nd.edu; Ji(Shirley) Yang, jyang8@nd.edu Background As a market leader in frozen food industry, Frozen Foods Division (FFD) of Giant Consumer Product (GCP) has been proved very successful in the past 30 years, with national market share of 43% in the “Italian frozen dinners and entree offerings” subcategory. However in 2008, FFD were in sales trouble. The gross revenue...

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Giant Consumer Products (Gcp)

| Giant Consumer Products (GCP) | | | | A. Situation Analysis: 1. Context: In early September’08 Giant consumer Products, Inc. (GCP) realized that Frozen food division, which had been growing at 2.8% (compounded annual growth) rate since 2003 to 2007 and accounted for almost 33% of GCP’s overall business volume, is not doing well now. The sales as well revenue volume is around 3.9% behind the target. Most specifically marketing margin (key parameter for GCP business) was also...

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Giant Consumers

About Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management ...

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Sales Promotion

Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India, there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically, industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments...

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sales promotion

A) SALES PROMOTION -Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate...

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Market Analysis Giant Consumer

Market Analysis for case of Giant Consumer Products DATE: Nov,3 , 2014 TO: Professor. Tim Gilbride FROM:  Xiaorong (Sharon) Yi, Tongbo (Tony) Cheng SUBJECT: The Sales Promotion Resource Allocation Decision _____________________________________________________ Purpose Statement This report determines that in order to generate short-term sales lifts, Frozen Foods Division (FFD) of Giant Consumer Product (GCP) should put Nature Meals on promotion. The recommendation is based on the analysis of existing...

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Sale Promotion

Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions are varied such as sampling, couponing, contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase...

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Sales Promotion

A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars ...

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consumer behaviour study case

Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product is described...

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Sales Promotion Techniques

encourage certain consumers to take action, such as trying out a new product. Sometimes marketers must also use other promotional methods along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform...

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