Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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In his essay‚ “Toys”‚ Roland Barthes is trying to inform the reader about the influence of French toys on children and how those toys have lost their creative side as more toys were produced to mimic the adult life. All the traits that French people acquire are created by the society and those particular traits are socialized into the toy that is being produced. Barthes states in his essay that " The fact that French toys literally prefigure the world of adult functions obviously cannot but prepare
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Another aspect of career choice being impacted by gender stereotypes in toys is imagination. Imagination affects what one’s career will be‚ and toys have a direct impact on imagination. Imagination is heavily promoted by toys‚ especially wooden blocks and water tables (“Importance”). Toys can also help babies and young children develop imaginative skills through pretend play (“Impact”). Gender stereotyping causes limited imagination in kids‚ and for girls to miss out on problem solving opportunities
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what toys they play with. According to Introduction to Sociology (2014)‚ Socialization is the social process through which children develop an awareness of social norms and values and achieve a distinct sense of self (p. 8). Through this process a child learns how to become a member of the society by adapting to the ways of the culture in which they live in. Gender socialization is a very important dimension of socialization‚
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Toy Evaluation Article Brief Children apparently develop his or her cognitive structure according to his or her understanding (Bakir & Palan‚ 2010). This is not limited to social cognitive developmental toys‚ aggressive promoting toys‚ and gender stereotyping toys. Lev Vygotsky‚ a Russian Psychologist‚ created a theory of learning and development that may have implications in regard to play materials (Bradley‚ 1985). Apparently‚ children’s toys play a significant role in long-term effects
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Should Kids Have Toy Guns Michael Golden and Robert Shaffer both write articles on whether or not they want their kids to have toy guns. They both have different opinions on the issue and very good arguments to back up their reasons. Golden writes an article entitled “Why I Bought My Son a Toy Gun” and Shaffer writes on “Why I Won’t Buy My Sons Toy Guns.” They both respond to one important question: should young children have access to toy guns and other weapons. Toy guns are an issue that many parents
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3/27/2013 Imaginext Bat Cave The purpose of this paper is to examine the Imaginext Bat Cave toy found at play.com. The examination will cover the toys ability to encourage a child’s cognitive‚ emotional and social development. The objective is to inform the reader of the appropriate age children should be in order to enjoy the toy. This paper will cover any safety issues‚ gender roles‚ and fun value. The toy is the Bat Cave‚ which is Batman’s’ base operations from the cartoon series Batman. The
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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St. Jude is dedicated to providing the best care for their patients. They do this by being at the cutting-edge of the latest medicine and research in fighting life-threatening pediatric diseases. The core of their mission is to have the ability to research and treat these life threatening diseases for the patients who come through their doors today as well as for the children who will need them in the future. Their formal values revolve around providing the best treatment for their patients and have
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Baby Toys ney Baby Einstein Bendy Ball ● design makes it easy for little fingers to grasp and roll. The multi-colored rolling Rattle Ball inside adds additional sounds and visual stimulation to this toy. This toy helps develop the baby’s fine-motor skills. Costs $6.95 Toy features... Soft‚ flexible plastic with bright primary colors make this Ball fun and easy for little fingers to bend‚ squeeze‚ grasp‚ and roll Colorful‚ recognizable Caterpillar character on center band Rolling Chime
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