Statement of the problem Lakers bar and grill aims to offer its product and services at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. This study wants to find out the feasibility of establishing a bar and restaurant and to answer some problems in management functional areas. Marketing Aspect a. How many market shares are targeted to achieve? b. What are the pricing techniques that can be used? c. How many is the demand
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Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising campaign when the restaurant launch in Singapore. The campaign will start from marketing research in June‚ 2011 and end in March‚ 2012. This assignment will begin with the part of situation analysis
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Restaurant manager A restaurant manager is someone who is the ’face’ of a restaurant and whose main responsibilities are to deal with customer service issues‚ as well as to ensure that the food quality coming out of the kitchen is the best it can be. He or she also deals with staffing issues and ensures that everything runs as smoothly and profitably as possible. The Duties and Responsibilities 1.Supervision The managers have to oversee the activities of the kitchen and dining room. Supervisory
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Olive Garden Italian Restaurant‚ Ruby Tuesday‚ and Hard Times Café represent three franchise-operated‚ chain restaurants in the DC metropolitan area. This paper examines the organizational goals‚ authority structure‚ field research‚ customer seating patterns‚ technology‚ organizational structure‚ operational logistics‚ research limitations and team recommendations. The Olive Garden Italian Restaurant located is located Bowie‚ MD and is a franchised restaurant which was established in 1992 by Bill
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A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China by Hui Guo A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Hospitality and Tourism Brian Bergquist ‚ Ph.D. The Graduate School University of Wisconsin-Stout June‚ 2006 The Graduate School University of Wisconsin-Stout Menomonie‚WI Author: Guo‚ Hui Title: A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China Graduate Degree/ Major: MS Hospitality
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Concept The proprietors chose that the restaurant would be a fast casual restaurant type. The establishment does not offer a full table service‚ but promises a higher quality of food and atmosphere than a fast food restaurant. The establishment sees that the prices the food would be reasonable and very affordable to the market. C. Vision The Casa Luntian’s vision is to be known nationwide as one of a kind‚ competitive and socially responsive restaurant that is able to cope with the demands of
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Quinn McMahon restaurant case is a good example of how managers ought to analyze their company‚ their competitor and their customer environment to effectively adapt business strategy in carving out a niche that addresses customer perceived value while allowing the firm to remain relevant‚ especially in a highly competitive industry such as the fast food. Even without knowing all of the statistical facts involved with this case‚ once can safely assume that the marketing strategy employed here is an
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Does Your Restaurant Need a Homepage Makeover? If you haven’t analyzed your website in depth for several years‚ you might find that you’d benefit from a homepage makeover. Restaurants with successful websites often rest on their accomplishments‚ but the nature of digital marketing favors keeping ahead of technology‚ trends and best practices. If you haven’t taken a close look at your website lately‚ conduct an impartial review of your existing site and see what your competitors are doing. Are you
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Analysis 32 Employment of In-N-Out in Vietnam 36 Corporate Employment 36 Restaurant Employment 37 Training 37 Retention & Advancement 38 Financial Analysis of Vietnam 39 GDP 39 Banking 40 Foreign Trade Policies 41 Currency 42 Organizational Structure of In-N-Out 43 Organizational Structure of In-N-Out in Vietnam 46 References 50 Introduction of In-N-Out The In-N-Out chain of burger food restaurants is a fast food chain located regionally in the western part of the United
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Charcoal Grill Good Afternoon‚ when I was a younger boy I always looked forward to the summer spending time outdoors with my family and friends. One of the outdoor activities that I always enjoyed is helping my father cook on the grill. Till this day I experience the same type of excitement of cooking on the grill and people still ask me the same question. Which type of grill do you like to cook on? Is it a Charcoal Grill or a Gas Grill? My answer of course is always a Charcoal Grill. They
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