Expansion opportunities in Germany Market research aimed at providing recommendations on strategic marketing decisions Iryn Jimenez Amsterdam‚ January 2012 Expansion opportunities in Germany Market research aimed at providing recommendations on strategic marketing decisions entering the German market ISM Jimenez Student number: 518756 Class: 4IBL1 Amsterdam‚ 12 January 2012 Hogeschool van Amsterdam/ School of Economics and management (Amsterdam University of Applied Sciences) Dissertation
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Business Customs Business Customs in Germany Germany is a European country about the size of Montana with a population of about 81 million people (“‚”). Germany has come into its’ own as an economy of force in recent history. In fact‚ today the economy of Germany is the fourth largest in the world (Export). A strong presence of American troops and the creation of the European Union have made Germany a preferred expansion location for many American corporations. Due to its location‚ population
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EXECUTIVE SUMMARY The following paper will start by examining the macroeconomic state of Germany by citing real changes in fiscal and monetary policies‚ exchange rates and international trade. It will then analyze their influences and consequences on the economy and will finally conclude with a general comparison to the US economy and a future outlook for Germany itself. In the beginning of the millennium‚ Tax Reform 2000 was implemented‚ the largest tax relief act in Germany’s post-war history
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MULTICULTURALISM IN GERMANY Multiculturalism is the presence of many cultures in one place by having same political rights as other citizens regardless of their differences in private lives. In a multicultural society‚ the citizens must embrace immigrants who have different values‚ beliefs and religions. Besides‚ the government must accept immigrants as their own citizens and they must give political rights as well as civil and social rights. Thus‚ the integration of distinct cultures can be completed
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Germany‚ a country rich in culture and heritage‚ yet plagued by the fallout of World War I and World War II‚ has progressed to become the centerpiece of the European Union and the world’s third richest economy. The first German Empire dates back to the Roman Empire starting in the 8th century AD. During the Middle Ages the German Empire fended off many attacks against their soil from the Hungarians and the Slavs. Fighting and power struggles continued until the 1400’s‚ when the modern world gradually
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Revolution. Why does Germany unify so late as a country? “Sonderweg” – special path (german) basically states that Germany deviated from other states‚ keeping the aristocracy dominant. This is thought to be deterministic‚ as the sole cause for their rise to power. Why would something like this lead toward Nazism? Why did the Germans unify so late? Germany in the 1500’s is Swiss cheese; there are thousands of divisions throughout the country. All of the states around Germany are practically established
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CASE STUDY The Service Sector of Germany I. Table of Contents II. Abstract III. Introduction Germany has the largest population in the European Union with 84.5 inhabitants in January‚ 2010. The prosperous German economy attracts millions of immigrants from around the world as it is the third largest country in terms of immigration. Germany is bordered by Poland‚ Czech Republic‚ Austria‚ Switzerland
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The collapse of the democracy in Germany between 1928 and 1934 was not contributed by one single event but by a wide ranging‚ and large number of factors‚ making it vulnerable to sudden shock. In some ways‚ the complexity of contributing factors to the collapse of democracy can be depended on the shaky foundations‚ lack of a democratic tradition and flaws within the constitution. Like the article 48‚ it created opportunities for the corrupt high commands to abuse the democratic authority‚ the appointment
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Two nations arose from the ashes of the Third Reich‚ West Germany‚ the BDR‚ occupied by the Western members of the Allied powers‚ and East Germany‚ the GDR‚ occupied by the Soviet Union. As a result of conflicting ideals between East and West‚ the two Germany’s would develop separately until their eventual reunification at the end of the 20th century. It is an indisputable fact that German culture was forever changed as a result of the outcome of World War II‚ and the horrors perpetrated by Adolf
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GERMAN CULTURE WOMEN IN BUSINESS IN GERMANY I read this article of a German woman‚ and how the German culture has one of the widest gender wage caps on the continent. Millions of working mothers and sometimes fathers‚ have to make often difficult trade-offs when it comes to work and family‚ but labor experts says the calculus is especially harsh in Germany. The government and union leaders are creating a drag on female participation in the work force and‚ consequently‚ on economic growth. I think
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