Introduction Topshop is a one-stop shop for fashion conscious women. It is an innovative‚ British brand offering a wide product range‚ that is trend driven at an affordable price. With a target audience of women aged 15 to 30‚ particularly focusing on students‚ offering a 10% discount to all students who shop at Topshop. Topshop are known for their fast fashion‚ selling trend based pieces at an affordable price‚ capitalizing on being British and selling the ideology of the British it girl who
Premium Topshop Marketing Marketing mix
1. EXECUTIVE SUMMARY The report will undertake a strategic analysis of Global Automobile Industry. Relevant theoretical frameworks and concepts will be applied to the automobile industry in order to make better understanding of its strategies. Firstly‚ the report will provide background information such as industry definition‚ competitors and history outline. It will also include reasons for undertaking this research. Secondly‚ strategic analysis of Automobile industry will be
Premium Strategic management Porter generic strategies Automotive industry
Modern Business | | | | |The economic environment of high-street fashion retail – TopShop | | |Top Shop Case Study |breaks into the U.S. | | |Introduction
Premium Topshop Recession Retailing
organisations use marketing research to contribute to the development of their businesses because Market research can improve marketing strategies. Market research gives you concrete feedback regarding the product or service. You can use the information from market studies in your marketing strategy to define your target market‚ position your product‚ and price it appropriately. TOPSHOP is one of the world’s most internationally recognized fashion design talent schemes its part of the Arcadia Group‚ which owns
Premium Marketing Clothing
PORTER’S GENERIC COMPETITIVE STRATEGY Automobile Sector MARUTHI: Low Cost Product – Differentiated service Product Pricing: Maruthi build high walls of safety against competition by its very competitive pricing i.e. pricing as low as possible for the particular product. Maruthi has also been a company that has strived for sustainable development with their “three R” framework standing for “reduce‚ recycle‚ reuse” in its plants‚ so that there is a minimal stress on resources emphasizing on low
Premium Customer service Maruti 800 Economics
Topshop Market According to Mintel (August 2003)‚ UK consumers keep on spending on clothes‚ even when they are cutting back in other areas‚ with total consumer expenditure on clothing in the UK reaching £34‚825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period. Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled‚ the slowdown in fashion retailing
Premium Fashion Marketing Clothing
Factors Affecting Physician’s Behavior to Prescribe Generic Medicines in Pharmaceutical sector in egypt By Mohamed Helal Al-Siufy Supervised by Dr. Ramy William This paper was submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION (MBA) At Victoria School of Management Switzerland March 2014 CHAPTER 1 INTRODUCTION 1.1 OVERVIEW Researchers argue that generics became widely prescribed by physicians especially since
Premium Generic drug Food and Drug Administration Pharmaceutical industry
Generic Criticism What is Generic Criticism? * Foss (2009) defines generic criticism as “the assumption that certain types of situations provoke similar needs and expectations” (p. 137). * According to Oliver and Duff (2012)‚ “Genre can be defines as a pattern of communication that conforms to community norms. Genres are not fixed‚ but are constantly evolving and emerging.” (p. 373) * According to Northrop Frye‚ genre studies are not just about classification‚ he believes that "the
Premium Rhetoric Genre
Table of Contents EXECUTIVE SUMARY Topshop‚ one of the big name in the world fashion’s industry has recently arrived in Vietnam on March 13th‚ 2013. Located in Bitexco Financial Tower‚ the iconic building of the dynamic Ho Chi Minh City‚ Topshop has received quite good attention to foreign visitors and Vietnamese‚ who have known about this famous brand. Its target customers are young‚ fashionable women with higher income‚ who can be either a young graduates‚ singers
Premium Vietnam Marketing Ho Chi Minh City
Topshop is a british fashion retailer which specialises in clothing‚ shoes and accessories. This brand started in the basement of Peter Robinson in 1960. It’s first standalone store open in 1974. There are currently 300 shops in UK and nearly 100 stores across 40 different countries. Topshop is famous for it’s cutting edge fashion and unique design that follows the latest trend. Their target customers range from teens to the middle and the majority of them are female. Their customers usually have
Premium Fashion Inflation United Kingdom