_____________________________ YOUR NAME_________Jordan Lewis_______ CASE __Kodak_________________ 1. What is/are the problem(s) in this case? Keep it to a single statement. At most‚ you may point out a couple of the key questions. The problem in the Kodak case is that Kodak is losing market value because they are reworking their product line‚ causing doubt in customer mindset. They have created the Funtime film to attempt to regain market value. 2. What are the key issues? This is just a simple list (condensed
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Kodak History: Current CEO is Antonio M. Perez. Originally founded in 1881 as “Eastman Dry Plate Company”. Eastman invented the first cameras suitable for non-expert use. In 1888 the name Kodak was born and the Kodak camera was on the market. In 1892 the company was re-named Eastman Kodak and the name has remained the same. Kodak contributed to the introduction to color motion pictures in 1928 by inventing the film with the capabilities to do so. In 1929 Kodak introduced the first motion picture
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Generic Competitive Strategies A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. Q: Definition of Generic Competitive Strategy-02 Basic approaches to strategic planning that can be adopted by any firm in any market or industry to improve its competitive performance. More precisely‚ generic strategies are approaches
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• The Porter Generic Strategy framework enables an organisation to check the logic of its current competitive strategy and if necessary- the organisation can look for a new strategy • COMPETITIVE ADVANTAGE- the ability for a company to add more value for its customers than its rivals (therefore hold a position of relative advantage)….. The key drivers of competitive advantage are cost leadership and differentiation product • COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve
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Eastman Kodak Company in 1888‚ and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception‚ Kodak created what many called a “monopoly” in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal‚ antitrust laws). Kodak settled
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Assignment 1: Kodak and Fujifilm By: Rufus Wilson Bus 302 Dr. Gina Zaffino 2/3/2013 Kodak vs. Fujifilm/Management Concepts Kodak and Fujifilm Rufus Wilson Dr. Gina Zaffino Bus 302 2/02/2013 Kodak‚ also known as Eastman Kodak was founded in the 1880 ’s by George Eastman and is currently based out of Rochester‚ NY. When George Eastman started this company reputation was very important to him. Eastman ’s goal was to make photography an everyday affair or as he put it: "to make the camera
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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Análisis de caso Kodak Kodak en la encrucijada: la transición de fotografía en película a fotografía digital Índice 1. Hechos Relevantes * Análisis comercial * Análisis financiero * Modelo de competencia de 5 fuerzas * Análisis FODA * Análisis de cadena de valor 2. Problemas apremiantes 3. Problema principal 4. Posibles soluciones 5. Recomendación 6. Actualización de caso Análisis comercial: * Para el año 2000 los ingresos y las ganancias netas
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Kodak Case Study and Analysis February 27‚2012 1. Has Kodak followed the same generic strategy before and after 1993? What do you feel is the best generic strategy for the digital imaging business? Printer industry? Prior to 1993 I would say that Kodak’s generic strategy was broad differentiation. They were a well established company in business for more than 100 years‚ had a very strong brand identity‚ very strong reputation for their research and development‚ and a very broad distribution
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times‚ the name Kodak was born and the Kodak camera was introduced into the market. The marketing slogan “You press the button we do the rest‚” was the birth of snapshot photography. From 1889 until 1929‚ they had the only film‚ chemical‚ and research department for working just to innovate filmmaking. The pocket camera and the first film for motion pictures was now establishing a presence in Europe‚ and both swept through all the continents as great new invention‚ putting Kodak on the map. They
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