GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks
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General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition
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General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
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Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company‚ which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in GM’s
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company over time (e.g.‚ critical incidents) General Motors (GM) was founded in 1908. William C. Durant brought together 25 independent car companies to form one large corporation. Each company held its own identity as GM operated as central administration office for the 25 divisions. Due to high cost in manufacturing of automobiles‚ GM was only able to target wealthy customers who could afford cars. Then Henry Ford‚ owner and founder of Ford Motor Company‚ revolutionizes the production process
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OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive
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reducing global greenhouse gas emissions‚ since the full life cycle of the fuel‚ including its transport‚ could lead to higher emissions than conventional petroleum. On the bright side‚ it’s good to see that Mascoma‚ a company partly owned by General Motors‚ that it would help to build a plant in Kinross‚ Mich.‚ that is supposed to make fuel alcohol from wood
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indicator of the cost of using those buildings and equipment? Compare that situation to a company with new buildings and equipment where there will be large amounts of depreciation expense. The remainder of our explanation of financial ratios and financial statement analysis will use information from the following income statement: Example Corporation Income Statement For the year ended December 31‚ 2011 | | Sales (all on credit) | $500‚000 | Cost of Goods Sold | 380‚000 | | Gross
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http://www.investopedia.com/university/ratios/liquidity-measurement/default.asp LIQUIDITY RATIOS: The first ratios we’ll take a look at in this tutorial are the liquidity ratios. Liquidity ratios attempt to measure a company’s ability to pay off its short-term debt obligations. This is done by comparing a company’s most liquid assets (or‚ those that can be easily converted to cash)‚ its short-term liabilities. In general‚ the greater the coverage of liquid assets to short-term liabilities the
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Company Description Toyota Motor Corporation. The Group ’s principal activities are to manufacture and sell automobiles and provide financial services. The Group operates through three segments: Automotive‚ Financial Services and Other. Automotive segment designs‚ manufactures‚ assembles and sells passenger cars‚ recreational and sport-utility vehicles‚ minivans and trucks and related parts and accessories. Financial services segment provides financing to dealers and their customers for the purchase
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