Kellogs Internet Marketing Kellogg’s strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions‚ nutrition information‚ and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies’ other advertisements‚ such as
Premium World Wide Web Website Web page
organization founded in 1856 by Illinois Congressman Robert Smith which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother‚ William D. Washburn to assist in the company’s development. In 1866‚ the Washburns got into the business themselves‚ building the Washburn "B" Mill at the falls. At the time‚ the building was considered to be so large and output so vast that it
Premium
General Mills Annual Report 2012 Generating Balanced Growth Generating Balanced Growth Our brands compete in large and growing food categories that are on-trend with consumer tastes around the world. We’re investing in our established brands while also developing new products. And we’re building our business in developed markets while increasing our presence in emerging markets worldwide. Our goal is to generate balanced‚ long-term growth. General Mills at a Glance U.S. Retail Net Sales
Premium Generally Accepted Accounting Principles Revenue Vice president
2. OVERVIEW OF GENERAL MILLS‚ INC. 1 3. OVERVIEW OF DIAGEO PLC AND PILLSBURY COMPANY 2 4. OVERVIEW OF GENERAL MILLS’ ACQUISITION OF PILLSBURY 3 5. GENERAL MILLS’ STRATEGIC MOTIVES FOR ACQUIRING PILLSBURY 4 6. IS THE DEAL ECONOMICALLY ATTRACTIVE? 5 6.1. VALUATION OF PILLSBURY (WITHOUT SYNERGIES) 5 6.2. VALUE OF SYNERGIES (COST SYNERGIES) 5 6.3. VALUE OF CLAWBACK 6 6.4. VALUE OF GENERAL MILLS’ STOCK PAYMENT 9 6.5. VALUE OF DEBT ASSUMED 9 7. RECOMMENDATION FOR GENERAL MILLS’ SHAREHOLDERS 10
Premium Stock Stock market Cost
a) General Mills is a leading producer of packaged consumer foods. According to the financial statements‚ General Mills makes most of the money from sales. They have 3 segments: US Retail‚ International and Bakeries and Food Services. b) 1) The following are the financial statements that are commonly prepared for external reporting purposes: * Balance Sheet * Income Statement * Statement of cash flows * Statement of Stockholder’s equity 2) General Mills gives
Premium Balance sheet Generally Accepted Accounting Principles Asset
OMG ACTIVE CEREAL TWO-YEAR MARKETING PLAN By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers‚ so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan
Premium Wheat Grocery store Marketing
General Mills - Generating Balanced Growth From ready-to-eat cereal to convenient meals to wholesome snacks‚ General Mills is one of the biggest food products manufacturers and competes in growing food categories that are on-trend with consumer tastes around the world. The company markets many well-known brands‚ such as Haagen Daazs‚ Yoplait‚ Betty Crocker‚ Totinos‚ and Cheerios‚ among others. Main rivals include Kellogg‚ Kraft‚ Conagra Foods‚ and Sara Lee. General Mills sells its products in three
Premium Generally Accepted Accounting Principles Financial ratios Balance sheet
GENERAL MILLS’ ACQUISITION OF PILLSBURY FROM DIAGEO PLC General Mills is a major manufacturer and marketer of consumer foods in partnership with Pepsi Co. and Nestle. General Mills’ revenue is about 7.5 dollars with a market capitalization numbering to about 11 billion dollars. Its products are cereals‚ snacks‚ yogurt and many more and with this‚ they have to decide about an acquisition of another business which complements their products for them to be able to create more shares of stocks
Premium Marketing United States
Contrast General Mills and Kellogg’s General Mills and Kellogg’s are companies whose products are sold all across the world. They are highly demanded brands in the food processing industry. General Mills headquarters are located in Minneapolis‚ Minnesota. Kellogg’s headquarters are in the city of Battle Creek in the state of Minnesota. General Mills and Kellogg’s are the two leading brands. Kellogg’s and General Mills have similar employment‚ and advertising approaches‚ but General Mills superior
Premium Management Marketing
1998 General Mills studied areas of potential growth and value creation for their company which lead to small acquisitions of other firms. Looking to further grow their company‚ in December 2000‚ management of General Mills made a recommendation to its shareholders that they authorize the creation of more shares of common stock and approve a proposal for the company to acquire Pillsbury Company‚ a producer of baked goods‚ from Diageo PLC. Company Information General Mills General Mills is one
Premium Stock Stock market Food