organization founded in 1856 by Illinois Congressman Robert Smith which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother‚ William D. Washburn to assist in the company’s development. In 1866‚ the Washburns got into the business themselves‚ building the Washburn "B" Mill at the falls. At the time‚ the building was considered to be so large and output so vast that it
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General Mills Annual Report 2012 Generating Balanced Growth Generating Balanced Growth Our brands compete in large and growing food categories that are on-trend with consumer tastes around the world. We’re investing in our established brands while also developing new products. And we’re building our business in developed markets while increasing our presence in emerging markets worldwide. Our goal is to generate balanced‚ long-term growth. General Mills at a Glance U.S. Retail Net Sales
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GENERAL MILLS’ ACQUISITION OF PILLSBURY FROM DIAGEO PLC General Mills is a major manufacturer and marketer of consumer foods in partnership with Pepsi Co. and Nestle. General Mills’ revenue is about 7.5 dollars with a market capitalization numbering to about 11 billion dollars. Its products are cereals‚ snacks‚ yogurt and many more and with this‚ they have to decide about an acquisition of another business which complements their products for them to be able to create more shares of stocks
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Running head: GENERAL MILLS MOTIVATIONAL PROFILE General Mills Motivational Profile General Mills Motivational Profile General Mills has been making food products for 150 years and is the 6th largest food producer in the world. Consumers recognize General Mills as the makers of Gold Medal flour‚ Cheerios cereal‚ and Betty Crocker cake mixes. But General Mills also produces Progresso soups and even the organic lines‚ Muir Glen and Cascadian Farms. Internationally‚ General Mills provides
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1928 Washburn-Crosby Mill merged with 2 other mills to form General Mills (GM). General Mills is a consumer foods and Fortune 500 company‚ and is located in Golden Valley‚ Minnesota. General Mills is the sixth largest food company in the world‚ with 79 operating facilities around the world. GM is most commonly known for popular household brands such as Pillsbury‚ Green Giant‚ Betty Crocker‚ Yoplait yogurt and Wheaties cereal. During the 1970’s‚ General Mills began its move into the
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General Mills: A History Of Responsibility Officially taking the name in 1928‚ General Mills has become one of the largest food companies in the world. They own brands like Cheerios‚ Pillsbury‚ Yoplait‚ Green Giant‚ Betty Crocker‚ Old El Paso‚ Totino’s and Progresso. Since the creation of their corporation‚ General Mills have established themselves as a company that flourishes by being socially and economically responsible. Their mission is to lead by example‚ and by doing so hope to promote
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KENT NYANDIEKA GENERAL MILLS SWOT ANALYSIS MGMT303 GENERAL MILLS HISTORY Critics criticized Cadwallader C. Washburn idea of starting a milling company. They said demand for flour from Midwestern spring wheat would never match what Washburn’s company could supplies. He didn’t see it that way. Washburn formed the Minneapolis Milling Company in 1856 to lease power rights to mill operators‚ and 10 years later he built his first flour mill near the falls of St. Anthony on the Mississippi River in
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BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry‚ however‚ they are more famously known for their individual brands. Their primary brands include Cheerios‚ Nature Valley‚ Pillsbury‚ Green Giant‚ Old El Paso‚ Hamburger Helper‚ Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories‚ General Mills’ product mix is the result. Taken right from General Mills Canada website and how they organize
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Proposal In 1860‚ General Mills entered the market as a flour producer that revolutionized the industry by producing flour that had superior baking properties. Great customer satisfaction coupled with their ability to maintain quality enabled them to develop other products that were not considered agricultural commodities. By the 1960s‚ they were marketing beloved children’s products that included Play-Doh‚ Easy Bake Ovens‚ Spirograph‚ Monopoly and Nerf balls (General Mills‚ website). The popularity
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GENERAL MILLS‚ INCORPORATED A Cost Accounting Analysis COMPANY BACKGROUND General Mills (GSI) is the sixth largest food company in the world. The company currently operates in more than 100 foreign countries and employs over 35‚000 people. . GSI manufactures and markets branded consumer foods worldwide and supplies branded and unbranded food products to the foodservice and commercial baking industries. The company manufactures cereals‚ yogurt‚ ready-to-serve soup‚ dry dinners‚ frozen vegetables
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