Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved
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[pic] GENERAL MOTORS COMPANY Case Study Radencovici Octavian Tudorica Alexandru Lupu Mariana Bartoloni Giulio General Motors Corporation “Engineered without compromise” 1. General Presentation of the company One of the world’s largest automakers‚ GMC has it’s roots traced back to 1908. Also known as GM‚ this company is a United States-based automaker with its headquarters in Detroit‚ Michigan. After the General Motors Company was founded‚ it soon became known as one of the largest car manufacturers
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General Aviation Safety and Security Practices Capt. ELhadi Y. Nour AM 645 March /20/2010 SUMMARY Over the past 40 years‚ safety in the general aviation arena has greatly improved. The reasons are many and include improved aircraft reliability‚ pilot training enhancements‚ and better weather reporting capabilities. One often overlooked contributor to this safety record is the contribution made on the ground by general aviation airport operators‚ as well as those fixed
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OUTSOURCE INSOURCE FINAL BUSINESS ANALYSIS PAPER ON GENERAL MOTORS (GM) 1 Outsource Insource Final Paper Patricia J Helligar Capella University ISTM 5010 Dr Mike 03/15/2013 OUTSOURCE INSOURCE FINAL BUSINESS ANALYSIS PAPER ON GENERAL MOTORS (GM) Table of Contents 2 Part 1 – General Motors - The firm I will analyze for my final project and the major topic that will be addressed .................................................................................................... 3
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challenges that the enterprise might encounter. At the same time consider in detail of the business model and key features of the enterprise and specific details of the knowledge worker roles‚ and the skills‚ knowledge‚ and attributes required for this business to become insurmountable. Findings Future scape of a enterprise Instead of knowledge management systems or enterprise applications or our e-mail to manage information‚ it should be that the systems to co-ordinate the enterprise and make them act
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International Accounting Module: A‚ 2013 Presentation Memo Name: Group 9‚ General Motors Case ! General Motors (GM) is an American multinational car and truck manufacturer considered to be one of the ’Big 3’s ’ in the automobile industry. GM faced a financial crisis in 1990 due to overcapacities‚ rising oil prices and increasing competition
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company came to be known as General Mills and it was the largest flour Milling Company in the world. Throughout the years‚ General Mills has grown into much more than just a milling company. -In the mid 60’s‚ they closed over half their mills and began marketing to consumers. Over the years they developed or purchased a diverse line of products that included kitchen appliances and cookbooks as well as the typical consumer products that we associate with General Mills today. Few people
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Marketing - Tourism THE ROLE OF LEARNING ORGANIZATION IN KNOWLEDGE MANAGEMENT PROCESS Ph.D. Student B loi Ionu -Cosmin University of Craiova Faculty of Economics and Business Administration‚ Romania Abstract: The content and the organization of work represent dimensions which do not only involve mobilizing competencies but are also dimensions in which competencies are developed. In an organization people create‚ accumulate or transfer knowledge‚ ideas‚ values‚ attitudes‚ feelings or experiences. The
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Services‚ which offers automotive‚ residential and commercial financing and insurance. General Motors Corporation is primarily engaged in automotive production and marketing‚ and financing and insurance operations. GM designs‚ manufactures and markets vehicles worldwide‚ having its largest operating presence in North America. The Company ’s finance and insurance operations are principally those of General Motors Acceptance
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Physics is a natural science that involves the study of matter and its motion through spacetime‚ as well as all related concepts‚ including energy and force. More broadly‚ it is the general analysis of nature‚ conducted in order to understand how the universe behaves. Physics is one of the oldest academic disciplines‚ perhaps the oldest through its inclusion of astronomy. Over the last two millennia‚ physics had been considered synonymous with philosophy‚ chemistry‚ and certain branches of mathematics and biology
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