INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Executive Masters Program in Business Administration (E-MBA) (Semester I ) Note :- Solve any 4 case study All case carries equal marks Name of Candidate: Shaju Padmanabhan Unni Reference No: Course: Specializations : Date of Exam : M-001-1138 : E-MBA Sales & Marketing 2/1/2013 1 INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Case I PANDIT TO AFAUZI The case is based
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Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB‚ Novib‚ Unilever‚ and Unilever Indonesia joint research project First published by Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever in 2005 © Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright‚ but may be reproduced by any method without fee
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Primary and Secondary Marketing Research When looking to add a new product to the market‚ traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps‚ step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research‚ provide examples of each and determine how the author’s organization could benefit
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EFFECTS OF TEACHING ABSTRACTS CONCEPTS AS TO TRAINING ONE WITHOUT CONCRET EXPERIENCES Teaching is the process by which the teacher brings the learner and the subject together. Therefore‚ there are three focal points in teaching- the teacher‚ the learner and the subject. The entire process of teaching can be reduced to something simple enough to be both understandable and useful. This reduction is provided in the form of teaching model. This model consists of the teacher‚ the student‚ the subject
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General management Case II: 1. Discuss merits/demerits of the role of strike‚ agitation and legal approach in union management relations? The principal engagement of Union with management is though their actions like lobbying‚ politics‚ and the community which extends to strike‚ agitation and legal approach. Strikes first became important during the industrial revolution‚ when mass labor became important in factories and mines while legal approach is the latest trend which is picking
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THE GENERAL PROCEDURE There are several variations in problem analysis. But the general approach is the following: Step One: Determine the appropriate product or activity category for exploration. This has already been done if the product innovation charter has a use‚ user‚ or product category dimension in the focus statement. Step Two: Identify a group of heavy product users or activity participants within that category. Heavy users are apt to have a better understanding of the problems‚ and
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General Motors Corp.‚ the world ’s largest automaker‚ has been the global industry sales leader for 75 years. Founded in 1908‚ GM today employs about 327‚000 people around the world. With global headquarters in Detroit‚ GM manufactures its cars and trucks in 33 countries. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ HUMMER‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. GM operates one of the world ’s leading
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CHAPTER 5 FINAL GENERAL ARRANGEMENT CHAPTER 5 FINAL GENERAL ARRANGEMENT 5.1 Final General Arrangement The General Arrangement of a ship can be defined as the assignment of spaces for all the required functions and equipment‚ properly coordinated for location and access. The general arrangement represents a summary or integration of information from other division and specialties in ship design to provide all necessary function of the ship in the most efficient
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including the theorist and key concepts. Carl Jung‚ rejected Freud’s view of primary importance of unconscious sexual urges as well as others. Jung looked at the primitive urges of the unconscious more positively and argued that they represent a more general positive life force that compasses the inborn drive motivating creativity and more positive resolution of conflict. 3. Give a brief explanation of one of the learning theories including the theorist and key concepts. B.F. Skinner‚ Stated that
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Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
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