Blue ocean strategy is a business concept that focuses on doing business along the line where there is no competitor or little or no competition; rather it seeks to create new opportunities for business instead competing for space in the already saturated horizon. It does this by either creating entirely new product in a market or reinventing already existing product in such a unique way that will meet the needs the of the market in a way that has not existed before. It adds value to the market while
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COMPETITIVE ADVANTAGE OF BUSINESS STRATEGY World trade is growing faster than world GDP – this is a key consequence of globalization. Trade barriers are being reduced and protectionist policies are no longer acceptable to the many countries that believe in the free-trade concept. This means that companies must compete not only with domestic rivals but with competitors from across the globe. Many of these competitors will have either: lower costs or differentiated products. According to Michael
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Explain the strategies for competitive advantage. The challenge for a marketing strategy is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market. A competitive advantage is an advantage over competitors gained by offering consumers greater value‚ either by means of lower prices or by providing greater benefits and service that justifies higher prices. Porter suggested four "generic" business strategies that could be adopted in order
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Porter set out to define a strategic model to which all companies conform. He maintained that failing to fit into one of his pre-defined categories “the firm stuck in the middle is almost guaranteed low profitability.” (Porter‚ 1980). The pre-defined categories are noted in appendix 1. Apple Inc. falls under a differentiation strategy‚ “Differentiation is the ability of the firm to provide unique and superior value to the buyer in terms of product quality‚ special features‚ or after-sale services”
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Market segmentation is a process of splitting customers‚ or potential customers‚ in a market into different groups‚ or segments‚ within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. Thus‚ there are 4 types of segmentation‚ which are mass marketing‚ niche marketing‚ selective marketing‚ and individual marketing. Mass marketing is refers to the maximum exposure of product advertising to consumers. It also means
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Recommended Daily Allowance How does the Food Guide Pyramid assist individuals wanting to plan a healthy daily menu? The food guide pyramid helps everyone plan a healthy daily menu by giving a set guideline of what types and how much of each food group to be consumed a day for a healthy diet. By following these guidelines the individual person can have a healthy diet rich in the nutrients he/she needs every day. Eating the proper amounts of the various food groups will help a person to control
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The Advantages And Disadvantages of Multinational Companies In a modern society‚ many multinational companies have been founded. They are called multinational corporations because these corporations operate in more than one country at a time. For example‚ McDonalds‚ Pepsi‚ KFC‚ Nike. I will discuss the advantages and disadvantages of these corporations. For the advantages‚ Firstly‚ multinational products and services provide the best possible standards. Because in a foreign country
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Companies The formation of incorporation is by registration with the companies acts 1963-2012.Companies can be registered with limited or UN limted liability or as a private or limited company. The legislation will distinguish between limited and unlimited‚ by which liability of the members is limited‚ between the companies with share capital and without share capital. This went between the private and public companies. A company limited by shares Companies act S 5(2)1963. At the end of 1983‚ there
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Need of E-Recruitment Strategies in Emerging Scenario Abstract: Background: E- Recruitment strategy is the well articulated technique for effective utilization of internet technology to improve efficiency as well as effectiveness of the recruitment process. As internet usage became widespread‚ the first step of e-recruiting was the addition of online career option on corporate websites itself. It was mostly accepted that corporate website recruitment has improved recruiting efficiency. Major two
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number and this system‚ known as IPv4‚ is still in use today. However‚ due to the enormous growth of the Internet and the predicted depletion of available addresses‚ a new version IPv6‚ using 128 bits for the address‚ was developed in 1995. IPv6 was standardized as RFC 2460 in 1998‚ and its deployment has been ongoing since the mid-2000s. IP addresses are binary numbers‚ but they are usually stored in text files and displayed in human-readable notations‚ such as 172.16.254.1 (for IPv4)‚ and 2001:db8:0:1234:0:567:8:1
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