Australian National University July 2009 Corporate Strategy Analysis: General Electric Co. (1981–present) Stanislav Bucifal Introduction The General Electric Company (GE) is widely regarded as one of the world’s most successful corporations of the 20th century. This paper aims to critically analyse the corporate strategy of GE during the period from 1981 to present under the leadership of two very different but equally influential CEOs—Jack Welch and Jeff Immelt. The essay is organised in four
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Brief Contents Objective: Lambin (2000) states that ’ marketing is a business philosophy and an action-oriented process which is valid for every organization in contact with its constituency of users. ’ ’ He make the distinction between marketing as a ’system of thought ’ ’ (or strategic marketing) and as an ’active process ’ ’ (or operational marketing). (Lambin‚ J-J.‚ (2000)‚ Market-Driven Management: Strategic and operational Marketing‚ Macmillan). With reference to academic literature
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support the idea that GE Healthcare‚ which is one of the biggest conglomerates globally‚ took the right step in acquiring the business Amersham in order to expand the business and restructure its core business into becoming a global standardized business aiming to provide products that answers the needs of consumers in the market today. The following advantages below are what General Electric Health Care would gain after taking over Amersham in UK. Expand its core business further: Since both companies
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As is known to all‚ most successful medical equipment manufacturing companies like GE Healthcare satisfy customers ’ need as possible as they can and they are still on the way to improve their supply chains to attract more customers and make themselves more competitive. From this‚ we can see that customer value which can be defined as "the customer ’s overall assessment of the utility of a product based on perceptions of what is received and what is given" (Zeithaml‚ 1988‚ p. 14) plays a very important
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International Journal of Business and Management Vol. 6‚ No. 5; May 2011 Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry Cesare Amatulli (Corresponding author) Professor of Fashion Marketing Faculty of Education Science‚ University of Bari Piazza Umberto I‚ 70121‚ Bari‚ Italy Tel: 39-80-497-0060 E-mail: c.amatulli@formazione.uniba.it Tiziana Caputo Research Assistant of Marketing Department of Business‚ Law and Environmental
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environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political‚ Economic‚ Social‚ Technology‚ Legal and Environmental. Political factors: This factor mainly deals with the government policies and procedures which is worked out through legislation
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GE / Honeywell’s Failed Merger GE‚ while only encompassing a limited stake in the aerospace industry‚ nevertheless faced challenges in its merger with Honeywell due to its market share in the Large Regional and Large Commercial aircraft segments. Additionally‚ the “portfolio effect” of the merger and GE’s potential to reach “end to end” monopolization of the value chain through the bundling of its financing arm (GE Capital)‚ its leasing subsidiary (GECAS)‚ and Honeywell’s avionics manufacturing
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Name – Mamta Timane Subject – Organization Development Assignment – GE Workout Three activities are generally mentioned as being keys to General Electric’s success: process mapping‚ “best practices” benchmarking‚ and “workout” (Stewart‚ 1991). Workout is GE’s approach to intensive team problem solving. An organization contacted us with a desire to adapt a GE workout-type process for use in their organization. We believe our efforts to respond to our client’s questions and concerns about the
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Abstract This paper analyzes the: strengths‚ weaknesses‚ opportunities‚ and threats (SWOT) for General Electric Corp (GE). A SWOT analysis is an outline for producing strategic alternatives from the study of a company’s situation. The General Electric Growth Council used this form of analysis in the 1980 ’s because it concentrates on the issues that potentially have the most impact on a company. SWOT analyses tend to generalize the circumstances. They are often divided into two categories: Internal
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BUSINESS POLICY & STRATEGY Case Study – ’GE’s Two-Decade Transformation: Jack Welch’s Leadership’ Prepared by Group 12 – Div A Team Members 1. Aanad Menon 2. Adit Paul 3. Anirban Majumdar 4. Girish Patel Q.1) Jack Welch launched a number of initiatives on taking charge of GE in 1981. Was there a strategy driving the initiatives? Were the initiatives effective in accomplishing what Welch was aiming for? When Jack Welch joined the GE‚ there were many challenges
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