Ryan McGill Jones International University BBA 304: Marketing Management Assignment 4.3: Case Study — Coke Zero: Do Real Men Drink Diet Coke 1). Diet coke is targeting a more health-conscious consumer. Due to the color and name diet it mainly portraits to women since they are the biggest gender caring about dieting in today’s society. The main target for diet coke would be demographic segmentation. Coke Zero is targeted more at men trying to stay away from calories but not wanting to
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performance in the company. Upon his return he observed the need for a new strategy and change‚ once seeing how one of their top competitors Pepsi has integrated into fast food and the snack industry. Pepsi also expanded their business umbrella with Gatorade and Frito-Lay. Once the team sat down the agreed to using vertical intragartion strategy‚ Coco-Cola bought the product vitamin water‚ the put a jump on the non-carbonated beverage sector of the market‚ and expand a selection within the industry.
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largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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Executive Summary PepsiCo Inc. is an American multinational food‚ snack‚ and beverage corporation that divided its products into five categories: Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade‚ and each category have plenty of brands. In fact‚ according to PepsiCo’s official website‚ PepsiCo leads food and beverage leader portfolio that includes 22 brands. The company reported sales of $510 million and has 19‚000 employees (http://en.wikipedia.org/wiki/PepsiCo). Moreover‚ the company employed
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Analysis of the Accounting Policies of PepsiCo as compared to Coca Cola Year-end December 31‚ 2001 Prepared for Robin Webb‚ G. D. Meyers and Company Allison Heiland‚ Angela Heyroth‚ Robin Tieman FBD I Section 4 O b 17 2002 Analysis of Accounting Policies EXECUTIVE SUMMARY In investigating PepsiCo’s accounting policies for G. D. Meyers and Company‚ we have focused on nine major areas of the annual report‚ comparing PepsiCo with Coca Cola throughout our analysis. Through the Balance
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Company Overview Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta‚ Georgia. In 1891‚ entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919. Coca-Cola gradually grew and became one of the world’s largest soft drinks company. Although Coca-Cola also deals with non-carbonated drinks‚ its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the
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Coke‚ Pepsi ready for new round of soda wars They’re refocusing on pop as Americans are spending less‚ looking for value Author: Anonymous Date updated: 11:59 p.m. ET Feb. 1‚ 2009 Source: Msnbc‚ Business‚ Food Inc. NEW YORK - Feeling bad about the economy? Indulge a little‚ have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. "What people want to do is pause and refresh‚" said Coca-Cola
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The simple fact that many sports stars promote the use of rehydrating sports drinks leads the consumer to believe that such drinks must be more replenishing than just plain old water. If basketball superstars Kevin Garnett and Dwight Howard “bleed Gatorade”‚ doesn’t that make it true? The fact is the consumption of water to hydrate the body is just as replenishing and healthier than sports drinks. Although sports drinks do offer advantages to high-performance athletes who exercise for at least
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Magazine Description: The title of my magazine is Push it to the Limit. Anyone can benefit from it but it is more for people entering the military. The things I want people to get out of my magazine is that anyone overweight that is trying to enter the military force will be in better shape‚ and become more aware of what they eat. My intended audience is serious because I want my fellow readers to realize that our military needs to accept more people who are physically prepared and my magazine
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