Principles of Marketing‚ 14e (Kotler) Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 340 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create
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RUNNING CASE – Chapter 8 The Recreation and Wellness Intranet Project team is working hard to ensurethat the new system they develop meets expectations. The team has a detailed scope statement‚ but the project manager‚ Tony Prince‚ wants to make sure they’re not forgetting any requirements that might affect how different people view the quality of the project. He knows that the project’s sponsor and other senior managers are most concerned with getting people to use the system‚ improve their health
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Chapter 8: What is buy-side e-commerce? What is sell e-commerce? State two reason for the steady growth of online purchases as a percent of total retail sales. What is a key benefit for producers of using B2C e-commerce to sell directly to the consumer‚ thus eliminating middlemen? Identify the six stages consumers experience in the sales life cycle that must be supported by a successful e-commerce system. Identify three key challenges that an organization must overcome to convert its business
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Chapter 12 Brief Four Great Resources A variety of resources for teaching social studies is available‚ beginning with the school library or resource center. “The late Hilda Taba‚ an educator whom I greatly admired‚ insisted that expensive excursions away from the school were too often lost on children who hadn’t actually learned yet to observe the environments and use the resources that are near at hand – namely‚ the school.” Children need the resources located there‚ both print and electronic
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The firm that fails to do so misses the opportunity to offer guidance and a clear mandate to the IS function. The consequence is that a lack of direction and cohesive effort will degrade service (in many cases leading to outright failure) and demoralize the firm’s IS professionals. The business case is a formal document‚ prepared and presented by the general or functional manager sponsoring the project. It provides the rationale for pursuing the opportunity. Its primary objective is to explain and
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Chapter 12 Discussion Questions |12-1. |What are the important administrative considerations in the capital budgeting process? | | | | | |Important administrative considerations relate to: the search for and discovery of investment opportunities‚ the | | |collection of
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Seminar Four: Chapter 8 Case Study Wrangler Sells Direct Online p. 369 Discussion Questions: 1. How does Wrangler’s new B2C e-commerce site assist Wrangler’s brand recognition and marketing efforts? Wrangler’s new B2C e-commerce site assists Wrangler’s brand recognition and marketing efforts in many ways. Their brand recognition was already high since their company started in 1904. They have grown since their first owner‚ C.C. Hudson started out with only several sewing machines. Their company
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Chapter 8 • Question 1 0 out of 3 points A ____ layout is an arrangement based on self-contained groups of equipment needed to produce a particular set of goods or services. Answer Selected Answer: Product Correct Answer: Cellular • Question 2 3 out of 3 points The determination of specific job tasks and responsibilities is called ____. Answer Selected Answer: Job design Correct Answer: Job design • Question 3 3 out of 3 points
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Chapter 12 Practice Problems 1. Bankers hold more liquid assets than most business firms. Why? The liabilities of business firms (money owed to others) is very rarely “callable” (meaning that it is required that the business pay its obligation on demand from the creditor). Since their liabilities are not callable‚ most businesses can afford to invest in assets that are illiquid. Indeed‚ this is what is known as matching the liquidity of assets and liabilities. Since most business assets are illiquid
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QUESTIONS 8-1 The total-life-cycle costing approach is a comprehensive way for managers to understand and manage costs through a product’s design‚ development‚ manufacturing‚ marketing‚ distribution‚ maintenance‚ service‚ and disposal stages. It refers to the process of managing all costs along the value chain. Using this approach can lead to substantial cost savings. By some estimates‚ 80-85% of a product’s total life costs are committed by decisions made in the RD&E stage‚ underscoring the importance
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