Successful Sales Management Identifying and Solving the Problems at Gardnov Limited. Management Report May-09 Table of Contents Introduction 2 1 Problems 2 1.1 Poor Sales Performance and Falling Market Share 2 1.1.1 Catalogue 2 1.1.2 Male Sales Force 2 1.1.3 Sales Skills 2 1.1.4 Motivation 2 1.2 Falling Customer Satisfaction and Poor Brand Equity 3 1.2.1 Relationship Management 3 1.2.2 Product Knowledge 3 1.2.3 Range of Products 3 1.3
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