care range by men’s magazine FHM 2008. In 2008 NIVEA signed a 4 year multi-million pound deal with England Football. More recently‚ NIVEA for men launched an ad campaign focusing on the England Football team leading up to the FIFA World Cup 2010. NIVEA was not an official partner of FIFA but of the England team only. The ad campaign was a massive undertaking that involved many media and strategies to fully make use of the World Cup as a vehicle for brand awareness. The FIFA world cup is touted
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Media and Social Media Campaign for Cofrad collaboration with London College of Fashion London College of Fashion has exclusively teamed up with world renowned mannequin manufacturer Cofrad‚ to present an exciting new installation located in the heart of Paris. ‘Water is to life what mannequins are to the fashion industry…Essential’ Without each other neither would survive‚ so we have created a unique sensory experience using digital projections to present a installation of life ’s essential
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segment itself different from Nike‚ which went well with the sports(basketball(Jordans)) theme and aligned it with youth style and music. What should they have done? The Elliot campaign made good use of the mobile as a viral marketing channel to spread brand awareness and get new customers on board on the campaign. Though people were paying for downloading content‚ it was important that they track the new followers to the store where they can touch and feel the product and experience the brand
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created the brand Saga since the start of the business 50 years ago. Saga group currently operates cruise ships to financial services for the over 50s age group‚ retaining these customers through loyalty plan has proven to be a good approach. The new campaign will focus on how Saga can communicate the loyalty schemes and other services to the accessible customers group. Primary study showed a general perception of Saga brand being more expensive; however it was justified saying that Saga provided a better
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appeals to cause customers’ cognition for the brand such as emotional appeals. (Vestergaard&Schroder‚ 1985) Therefore‚ excellent advertising campaigns will deeply strong the influence of product or brand in consumer’s mind. Finally‚ it can increase the sales of product and take the expected market share. In this essay‚ it will develop an advertising campaign for McDonald’s. In the first part‚ it will give a brief description of the McDonald’s and its products‚ target audience. The second part will
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NARRATIVE REPORT Happiness campaign is a campaign taken to share happiness anywhere and anytime to others. It is not just by giving them some sort of foods ‚ clothes and anything they need for but it’s the essence of the joy the laughter the smiles within their heart that gives them the true meaning of happiness. The only question is what makes them happy? Money‚ foods‚ shelter‚ gadgets‚ anything that suits their preference but are they really happy? Thus we quote that “a smile is a curve line that
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The topic I have chosen for this assignment is the Conscription debate‚ 1916. The good point was how the Catholic Church opposed conscription as a reasonable concern for the welfare of their Church. This is depicted in my artwork in the top part of the eye‚ where two hands are pointing‚ representing a community. They represent the church and their desire for equality among all human beings‚ including soldiers and their families. I chose white for the background because it represents goodness in
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The Future of Nursing & The Campaign for Action The Future of Nursing & The Campaign for Action The health care industry is ever changing‚ requiring the practice of nursing to be continually transformed. Since nurses are in direct‚ constant contact with patients‚ we are in a position to facilitate change and it is our duty to be proactive in the processes that have a positive effect in our field. Likewise‚ it is imperative that nurses be actively involved in education in order to stay abreast
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Bragg pushed on with Buell and his army not far behind. After a bloody battle in Munfordville‚ Bragg would accept Union Officer John Wilder’s surrender. The Kentucky Campaign was well on its way and for the most part successful. Although Bragg was celebrating his win‚ he was grand need of logistical support and under no circumstances able to turn and confront Buell’s Army of the Ohio. Therefore‚ he rallied his army and pushed on to Bardstown to assembly with MG Smith and the newly formed Confederate
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The crusades a known as a series of military campaigns that took place during the medieval England that fought against the Muslims of the Middle East. During the year 1076 the Muslims had captured the most holy of holy places for Christians‚ city of Jerusalem. In the 900’s Byzantium had successfully seized religion in Syria‚ in the begging of the 1030 the Seljuk Turks had managed to take over land and power in Syria. These actions prevented the emperor of Byzantium‚ Alexis I had sent an assignment
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