within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing
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Homework week 4 January 17‚ 2013 Ms. Timley A campaign to encourage safe sex is a great way to open people’s eyes and change people’s attitude toward their health and safety. In my campaign‚ I will use a more peripheral route to induce attitude change. The peripheral route seems the most logical since it can subtlety change people’s thinking toward the way; you are trying to sway their attitude towards to join your cause. Encouraging safe sex is the right thing to do‚ because of the
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Contents David Ogilvy: 2 ROLLS ROYCE Advertisement 2 Advertisement objective 2 Target Audience 2 Reasons why the Headlines were powerful 4 Why the Ogilvy Ad was far more modern 5 DDB: 5 History of “THINK SMALL”: 6 Targeted Audience 6 Volkswagen’s Competition 7 Problems 7 Why it was a success 8 References 8 David Ogilvy: Introduction: David Mackenzie Ogilvy was born in England on June 23‚ 1911. In 1948‚ he founded the New York-based ad agency Hewitt‚ Ogilvy‚ Benson &
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1.1 History of Campaign Finance Laws Legislation regarding the role of money in American politics is as old as the nation itself. In 1699 the Virginia House of Burgesses established a law banning the bribery of voters in elections. This law made insured that wealthy candidates would not attempt to pay off voters in an attempt to win elections (Mutch 2001). Today‚ the general consensus is the interested money is what corrupts politics‚ not bribes by self-financed candidates. It was not until the
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don’t just visit Australia‚ you live it. (Tourism Brand Positioning Statement) Advertising campaigns play vital roles in the tourism industry of Australia. Australia’s tourism brand statement affirms the strengths and associations which makes it unique and significant. With the tourism industry‚ not only do international countries need to be engaged by the campaign nationwide as well. The advertisement campaign ‘There’s nothing like Australia’ follows this idea through its use of television‚ print
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Case on Nike “Just Do It” Campaign Case on Nike “Just Do It” Campaign Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Submitted to: Prof. Bijal Mehta Submitted by: Kruti Acharya A01 Sunny Agarwal A02 Namrata Ajmera A03 Abhishek Barot A 04 Husain Behrinwala A05 9/4/2011 Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company belief
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Advert Analysis Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the ’Think!’ campaign‚ it is the campaign called ’kill your speed‚ or live with it’‚ which is also the slogan of the advert. The purpose of the advert is a threat to drivers‚ scaring them into not speeding. The audience is targeted at all drivers‚ it focuses on what happens to you‚ as the driver if you are speeding and kill and innocent child. This spine chilling advert
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lovin’it” campaign is the main marketing strategy that McDonald’s used to connect with customers. The first worldwide campaign for McDonald’s‚ it is “i’m lovin’it” campaign and it is McDonald’s first time that a single set of commercials used concurrently around the world. McDonald’s put the “i’m lovin’it” theme into all their advertising‚ promotions‚ public relations‚ restaurant merchandising and overall brand communications initiatives. (McDonald’s Corporation‚ 2003) The key of this campaign are five
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Assignment Name: Nationwide Road Safety Education Campaign Background of the assignment Bangladesh has one of the highest fatality rate in road accident. 42% of these fatal accidents occur on its highways. Added with accidents the management of highways is another serious problem faced by road authorities. The important factor contributing to these problems is lack of awareness to use road and road engineering facilities safely and properly. The statistics reveals that Bangladesh has one of
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------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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