Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
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AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist
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Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally. AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis
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2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
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5.1.1 Low Operating Cost As we all know‚ AirAsia Berhad (AirAsia) is famous of its low-cost airfare. AirAsia is controlling excellently for parts of operation and distribution which both helping with keeping costs. Low cost principle that applied by AirAsia by eliminating provision of in-flight services that will definitely reduce the burden of high facility and overhead costs (Zhu‚ 2015). For instance‚ no frill or no luxury products will be installed inside the aircraft which means no free food
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Pixar A Clear Future or Perilous Strategy Introduction Toy Story 3 is one of only seven movies ever to return more than US$1bn at the box office and is the first animated movie to break US$1bn‚ setting a momentous bench mark for Pixar’s direct competitors (BoxOfficeMojo‚ 2010). Every film release since 1995 (Toy Story 1‚2&3‚ A bug’s life‚ Monsters Inc‚ Finding Nemo‚ The Incredibles‚ Cars‚ Ratatouille‚ WALL-E and Up) has been nominated for the Academy Award for the
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Title: Planning the future strategy of your business. Scenario You are currently working for the Small Business Centre in Leicester and as part of your work experience you have been asked to research some cases studies of company expansions‚ you will then need to complete the following work‚ based on your research. Task 1 Explain how four different expansion methods have been implemented in selected small organisations: One: Organic growth This the most common form of expansion of a
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The third micro environment is Marketing Channel. AirAsia has cultivated a reliance on Internet innovation for its operational and vital administration‚ and gives an online ticket booking administrations to explorer on the web. Air Asia is utilizing Customer Relationship Management (CRM) as their execution estimation framework. This execution estimation framework is putting client at the heart of the business. It fulfils the client needs and needs. It is technique and procedure of obtaining‚ holding
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The Future Of Honda Manufacturing - strategy and planning The 2001 Civic is the first vehicle to use Honda ’s new flexible manufacturing process. It ’s a bold vision‚ but is success really in the cards? For the past two decades‚ automakers around me world have analyzed Honda ’s manufacturing methods‚ visited its facilities‚ benchmarked its operations and copied its moves. During the late 1980s‚ Chrysler Corp. executives even talked openly about the "Honda study‚" which was a blatant effort to
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AIR ASIA BERHAD 1. INTRODUCTION Corporate governance is commonly known as the policies‚ practices or procedures a company implements to protect the financial interest of individuals. Publicly held companies are primary users of corporate governance because they sell stock to shareholders‚ who own the company. Several layers of management exist in these organizations‚ requiring shareholders to demand a high amount of accountability. A well balanced framework of accountability that is based
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