"Furniture" Essays and Research Papers

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    Ikea Promotional Strategies

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    Zornica Rasheva Executive Summary Furniture remains the largest home furnishings and housewares sector. Bulgaria’s furniture industry is a dynamically developing sector in the past few years. It is well known that most furniture companies in the country are based on strong traditions and good correlation between price and quality‚ but (as in many other countries)‚ although the major part of the customers on the inner market prefer Bulgarian-made furniture‚ high prices are seen as a sign of high

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    Harveys Case Study

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    About Harveys Harveys is a furniture retailer part of the Steinhoff International chain. The retailer is among the biggest furniture specialists in the UK. Harveys operates both stores and the online platform‚ which makes finding the right furniture items for your room easy. In fact‚ the company was one of the first furniture retailers to start providing customers furniture online. Harveys focused on quality product without forgetting affordable prices. The product are all ready to be delivered and

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    Ikea Case

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    1.) There are three main factors that account for IKEA’s success in the furniture retailing industry: (a) its unique‚ Scandinavian designs‚ (b) its product strategy‚ and (c) its cost efficiency. a. IKEA’s simple‚ yet unique designs are undoubtedly a critical factor in its success as a furniture retailing company. In its early years‚ IKEA’s cost-focused strategy led to its manufacturing of “low-priced furniture [that] was functional at best‚ ugly at worst” (4). However‚ over the last decade

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    Ikea Case

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    1. Within a highly fragmented furniture market in the US‚ the top ten retailers in 2002 accounted only for 14.2% of total market share. The market was primarily split between low-en and high-end retailers. Low-end retailers primarily focused on offering a wide array of merchandise including furniture on the basis of low prices. Aside from tight margins as part of a low-pricing strategy‚ there were also several “small-store retailers” targeting college students and other consumers with constricted

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    Raskolnikov and Sonya‚ Porfiry has a higher status in society‚ which is reflected in the size of his office. Porfiry’s office is referred to as “chambers” (395)‚ as chambers are associated with people of a higher rank. Moreover‚ his room has “government furniture” (395)‚ implying a higher-ranking occupation. Like Porfiry‚ Alyona’s “entire apartment consist[ing] of … two rooms” (11)‚ depicts her higher status in society as her home

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    Bauhaus Still Felt Today

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    of the community and a belief in the perfection and efficiency of geometry (Hoffman‚ n.d.). The Bauhaus encouraged the study of functionality‚ cost and industrial production. They worked by the motto "form follows function"‚ meaning they created furniture and other household items by the way they work‚ not by the way they look. This in a way made the items simple and stripped down to their essentials‚ resulting in a purity of form. (Rowe‚

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    KTS FURNITURE CO.‚ LTD QUALITY MANAGEMNET PROCEDURE Subject CONTROL OF NONCONFORMING PRODUCT Document No. QP-QMR-04 Revision No. 00 Effective Date 2-06-2015 Copy No. 01 Prepared By QMR Date Reviewed By QMR Date Approved By MD Date KTS FURNITURE CO.‚ LTD Control of nonconforming product Document No.           : QP-QMR-04 Revision No.              : 00 Effective Date : 02-06-2015 Page                           : 1                   Document

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    Manchester Products

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    Brand Transition Strategy Britt Miller and Rebecca Orsher EXECUTIVE SUMMARY • Background: Acquisition of Paul Logan Home Furniture Division – Add strengths of design‚ brand awareness‚ market leadership‚ distribution channels • Problem: Design a brand transition strategy to transfer Paul Logan brand to Manchester Home • Analysis: 5 “Cs” • Recommendation: Gradual transition first linking Paul Logan to the Manchester name to build brand awareness then phasing out Paul Logan once target

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    Ikea Case Study

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    to their rise to success. It started in 1951 when Ikea abandoned all its other catalog products to focus solely on low priced furniture. In the beginning‚ Ikea’s furniture was produced by local manufactures. The pivotal point in Ikea’s history came in 1955 when competitors forced manufactures to boycott Ikea. It was at this time the company started to produce their furniture in house. At this point‚ an Ikea employee proposed to remove legs from a table for easier transport (case citation). This was

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    Grecian Couch

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    “Guide to Furniture Styles” 5)‚ are usually in the form of chimera‚ lion‚ eagles‚ and swans. The carvings are earthy with leaf patterns and extended curved lines following the over arching “sweeping curves and scrolls” (Boger‚ “Guide to Furniture Styles” 5) that resembles the work of Duncan Phyfe in America. They are realistically carved sometimes with “medley of and human heads‚ sphinxes with upraised wings‚ dolphins‚ swans‚ ringed lion’s mask‚ and the lion monopodium (Boger‚ “Furniture Past & Present”

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