The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits
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Eighth Edition Fundamental Financial Accounting Concepts Thomas P. Edmonds University of Alabama–Birmingham Frances M. McNair Mississippi State University Philip R. Olds Virginia Commonwealth University Edward E. Milam Mississippi State University (Contributing Author) FUNDAMENTAL FINANCIAL ACCOUNTING CONCEPTS Published by McGraw-Hill/Irwin‚ a business unit of The McGraw-Hill Companies‚ Inc.‚ 1221 Avenue of the Americas‚ New York‚ NY‚ 10020. Copyright © 2013‚ 2011‚ 2008‚ 2006
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INTRODUCTION Marketing intermediaries can be defines as an individuals or firms such as Agents‚ Distributors‚ Wholesalers‚ Retailers that links the producers to other intermediaries or the ultimate buyers to buy the goods from the manufactures/producers in order to satisfy their customers. It also helps the firms to promote‚ sell‚ and make available goods and service to the customers through contractual arrangement. Each intermediaries receives the items at one pricing point and move it to
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Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Marketing involves building and managing profitable exchange relationships with customers. The role of marketing is to understand consumers‚ create value‚ and build strong customer relationships. All of these steps form the basis for the fourth step‚ building profitable customer relationships and create customer delight. In the final step‚
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STYLE GUIDELINES FOR LILYDALE MARKETING UNITS (including PRESENTATION REQUIREMENTS AND HINTS) All marketing units taught at Swinburne’s Lilydale campus place great emphasis on the development of written and oral communications skills. These communications and presentation skills are regarded as essential by prospective employers. Besides‚ marketing is basically all about communication - if you cannot communicate effectively‚ you cannot market successfully!). This section sets out style guidelines
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Introduction to Economics Write an essay in which you describe/evaluate how the production possibility curve helps to illustrate fundamental economic concepts. In this essay‚ I am going to evaluate the second important fragment of economics- Production possibility curve or simply PPF. The importance of understanding the method and analysing elementary economic diagrams is significant for progressing into more depth and other essential parts of the learning of economics. The starting
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Jet Star Airline: The Jetstar Group is a network of value based carriers providing all day every day low fares across Australia‚ New Zealand and the Asia Pacific region. We’d like to give you the chance to get to know us a little better by reading about our impressive fleet. You can also find out more about career opportunities within Jetstar‚ including our exciting Pilot Cadet Program. Jetstar Jetstar’s mission is to offer all day‚ every day low fares to enable more people to fly to more places
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little shopping effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____
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everyday life that any pleasure loses its zest if indulged in too long. 2. Law of diminishing utility.—The fact that we get less and less satisfaction out of the continued gratification of any single want is so important that it is laid down as a fundamental proposition and is known as the law of diminishing utility. It may be stated as follows: The intensity of any utility‚ or of a man ’s desire for any good‚ tends to decline as he consumes successive units of it. This law doubtless has both a physiological
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(a)Ferromagnetic materials: Ferromagnetic materials have a large‚ positive susceptibility to an external magnetic field. They exhibit a strong attraction to magnetic fields and are able to retain their magnetic properties after the external field has been removed. Ferromagnetic materials have some unpaired electrons so their atoms have a net magnetic moment. They get their strong magnetic properties due to the presence of magnetic domains. In these domains‚ large numbers of atom’s moments (1012
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