Case: The Accra Beach Hotel I. SITUATION ANALYSIS: A. Case Summary The case is about the Accra Beach Hotel on the Caribbean island of Barbados. The hotel manager got a request from the West Indien Cricket Board (WICB) about hosting several cricket teams while the West Indien Cricket Servies‚ which is an important international sporting event. The head of the WICB was asking for a discount for 50 of the 141 rooms of the hotel. Now the sales manager has to decide whether to accept the inquiry
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Group Assignment Topic: HR Planning at the City Hotel Background The City Hotel has been having some difficulties around recruiting kitchen assistants‚ waiting and bar staff due to local competition and the unsociable working hours‚ compounded by the fact that local transport is not readily available at these times also. They have also identified issues with lack of availability of chefs and receptionists due mainly to the skill levels and
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Prof. Thomaï Serdari MKTG-GB.2127.S.30.S13 “Luxury Branding: Brand Thinking and Experience” Rosewood Hotels What are the pros and cons of moving from individual brands to a corporate brand? Rosewood hotels were built on the premise that they provide iconic luxury hotels each with their unique distinctive characteristic that represents the local culture. This one-of-a kind approach was what differentiated them from other chain-like competitors. By adopting a corporate
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section‚ Sheraton Hotels and Resorts Worldwide‚ the owners of Sheraton Hotels intends to build a new hotel in Zimbabwe’s resort town of Victoria Falls. Victoria Falls being a popular destination is a prime tourism destination Sheraton Hotels and Resorts Worldwide identified Zimbabwe’s tourist towns as a potentially profitable location to build their latest state of the art hotel and have initiated this chapter of the project is to analyze the opportunities of developing this hotel by analyzing the
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A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚ a mini-barwith snack foods and drinks‚ and facilities for
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Case Study: Hotel Continental Prepared by: William Andrew G. Bulaqueña Ricci A. Tilos Nympha Marie R. Rubin Sheila Mae N. Chua Tristram A. Gamo John Paul T. Antiquiera Safie Jane M. Ayco MGT 12-G Prepared for: Asst. Prof. Dina Wong – Remoto HOTEL CONTINENTAL In July 1989‚ Mr. Oscar Mendoza‚ owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months‚ Oscar Mendoza has been seriously thinking about
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3.1 Financial Projection The five-year financial projection for Maxi Hotel under management by MI is presented in appendix F. Maxi hotel is scheduled to open in 2018 after completing construction and necessary business registration and application. Before a new Marriott property opens in 2021 (STR Global‚ 2016)‚ the occupancy is estimated to grow 10% yearly but will experience a slowdown to 5% in 2022 due to increased room capacity along the riverside. At the same time‚ ADR is expected to increase
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ROSEWOOD HOTELS AND RESORTS CASE Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy‚ without undercutting the distinctiveness of each hotel. To do
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The Address Hotel is a luxurious Hotel that is in the midst of the Burj Khalifa Development Area in Dubai. The five-star hotel attracts customers and tourists who want to enjoy the luxuries of Dubai and be enriched with its astounding location. The hospitality industry in Dubai is highly competitive‚ as Dubai has become the center of tourism across the world and thus‚ accommodation services are the most common services offered in this sector. Competitors focus on offering the best experiences to
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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