UNIT-1 3rd BBA Fundamentals of Marketing Below is the notes for the introduction of marketing management. Simple things you will need to learn are the following: How Marketing Evolved Definition of Marketing Definition of Marketing Management The Five Marketing Concepts • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept EVOLUTION OF MARKETS Marketing as we know it today began in the 1920s with the birth of the “marketing
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FUNCTIONAL IMPLEMENTATION Functional plans and policies are the sole responsibilities of the managers and they are responsible for the implementation of plan and policies to be adopted by the organization. And strategist needs to direct them properly to achieve the set goal. Functional strategies are the same as functional plans and policies‚ which are the actual plans to implement organizations strategies. Therefore functional plans and policies are operational plan and tactics to make a strategy
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Leadership Philosophy There are certain attributes of a leader that are paramount for success. This letter will identify some of those attributes in an effort to shed light on how we can enhance the morale of our unit. When the below qualities are utilized with Soldiers; the potential results are endless. We may find ourselves in an environment that promotes ingenuity and encourages selfless service. First we must be proficient and open-minded at our job. Soldiers look to us for guidance and as
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Leadership in Beowulf The poem of Beowulf‚ expresses leadership in it and is revealed in many different ways. One way of leadership that stuck out to me‚ and appears to be the one of the most important skills of leadership‚ is keeping your promises. As mentioned in the story Beowulf wanted to prove that he could kill Grendel’s mother with his bare hands‚ which later that night he was able to prove to everyone he could succeed in it (McDonell). Even though later the night he had to use one sword
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search- specific latent heat Q. Value for the specific latent heat of fusion of water: Specific latent heat is where the amount of energy (in joules) needed to change the state of 1Kg of a substance is called its specific latent of heat. You can calculate the amount of energy needed using the equation: energy (J) = specific latent heat (J/Kg) X mass (Kg) Material Specific heat of fusion (J/Kg) Specific latent heat of vaporisation (J/Kg) Water 334000 2260000 Lead 24500 871000 Ethanol
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Many of the leadership skills shown in Beowulf are still used today‚ but they are not taken as seriously. The two major skills that are not taken to heart as much are keeping your promises and swallowing your pride. Two of the skills that are still taken into effect are focusing on making your country more successful and your willingness to stand for what is right. In today’s world politicians are the closest beings a country has to a king. They are responsible for many major decisions and actions
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FUNCTIONAL FOODS BY SHALU SINGH ABSTRACT Functional foods prevent many chronic diseases like Cardio- Vascular Diseases (CVD)‚ Cancer‚ Obesity‚ Alzheimer’s disease‚ etc. Dairy products‚ such as milk‚ cheese & yoghurt are among the best sources of several important vitamins like vitamin D & riboflavin and minerals specially calcium & phosphorus. Calcium‚ for example‚ prevents possible
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Odysseus’ Leadership There are many qualities of becoming a good leader‚ selfishness is not one. "Real leaders must be ready to sacrifice all for the freedom of their people"- Nelson Mandela. Odysseus’ journey home was all about himself he ordered his crew members to find food and fight for him‚ as he would never fight for them. Some think that Odysseus was a great leader because of his mind‚ but if he was so smart‚ why would he let is crewmates suffer. Odysseus was not a strong leader and ultimately
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My leadership philosophy is simple… to provide great service to every person you encounter (Soldier or Civilian). We are an Army value based unit‚ and customer service organization and we need to conduct ourselves as such with everything we do. We are caring for Soldiers and their family members. When we care for their family members it ensures the Soldiers will work with high morale as family support gets stronger. We want all our customers that walk through our doors to feel important. The
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Functional Conflict Functional conflict within a team can be defined as the process by which diversities and misunderstandings arise in a workplace‚ including the processes to resolve them. These differences cause friction between members and hinder (or completely halt) performance. Functional conflict consists of managing these misunderstandings‚ viewing the areas of collision from another’s perspective‚ compromising on the disagreement and becoming more sensitive to team issues in the future
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