OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation.
Premium Advertising Translation Language
2. Types of translation. Types of translation classification. Administrative translation The translation of administrative texts. Although administrative has a very broad meaning‚ in terms of translation it refers to common texts used within businesses and organisations that are used in day to day management. It can also be stretched to cover texts with similar functions in government. Commercial translation Commercial translation or business translation covers any sort of document used in
Premium Translation
3 THE THEORY OF TRANSLATION OF A DRAMATIC TEXT In general‚ translation is “rendering the meaning of a text into another language in the way that the author intended the text.” (Newmark 1988‚ p.5) However‚ the mission of a translator of a dramatic work is slightly different from any other literary piece. A dramatic text is written in order to be performed on stage. The translator of such a text has therefore to bear in mind that the readers (i.e. the audience in this case) shall not
Premium Translation
Case Study 4 Found in Translation XXXXXXXXX Principles of Management‚ EMG 3301 Professor Halams October 9‚ 2011 Closing Case: Found in Translation: How to Make the Multicultural Workforce Work 1 What role does the basic communication process in Figure 11.1 play in this case? Explain. The basic communication process is vital from the Figure 11.1 in this case. The definition of communication is “the interpersonal transfer of information and understand” as
Premium Communication Culture
Transcription and Translation The function of DNA in the living world is at once strangely complex and surprisingly simple. The genetic code carried in molecules of DNA is responsible for a spectacular variety of life forms. Plant life in the Amazon‚ creatures on the ocean floor‚ and animals in the Serengeti have all arisen‚ and survive and thrive in their respective environments‚ because of the function of DNA. Inside every living cell‚ DNA directs vital activities‚ such as growth‚ division‚ movement
Free DNA RNA Gene
Translation as a social phenomena Translation Problems in Modern Russian Society The development of trade and industry has always given rise to changes in the evolution of communities‚ bringing about new social forms and stratification of society. This in its turn accelerated the appearance of businesses and factories‚ arrival of new professions‚ and urbanization. Since the times of Perestroika (which was started in 1989 by Mikhail Gorbatchev) Russian society has been experiencing dramatic
Premium Translation
Bachelor’s Thesis‚ summer 2010 BA‚ English and Communication Department of Language and Business Communication Creativity in translation – a study of various source and target texts Name: June Lyngbak Fogh Holst Examination number: 284589 Supervisor: Nick Wrigley Number of characters: 49.571 Creativity in translation – a study of various source and target texts June L.F. Holst ------------------------------------------------------------------------------------------------------------------------------------------------
Premium Translation
Theories of Translation 1.Introduction Translation‚ oral or written‚ is probably as old as the spoken or written word. Throughout the ages‚ famous writers have tried their hand at ``the art of translating``. Translation is usually defined as the communication of the meaning of a source-language text by the means of an equivalent target-language text. It can be also described as an expression of a sense from one language to another as well as transmission of a written or spoken language
Premium Translation Linguistics
Equivalence in Translation Introduction Dynamic equivalence‚ as a respectable principle of translation‚ has been around in the translation sector for a long time. It is the method whereby the translator ’s purpose is not to give a literal‚ word-for-word rendition but to transfer the meaning of the text as would be best expressed in the words of the receptor (native) language. In this paper‚ we will focus on the criteria necessary to qualify dynamic equivalence with special reference to Eugene
Premium Translation
Metaphor and translation: some implications of a cognitive approach ¨ Christina Schaffner* School of Languages and European Studies‚ Aston University‚ Aston Triangle‚ Birmingham B4 7ET‚ UK Received 5 June 2003; received in revised form 12 September 2003; accepted 8 October 2003 Abstract Metaphor has been widely discussed within the discipline of Translation Studies‚ predominantly with respect to translatability and transfer methods. It has been argued that metaphors can become a translation problem
Premium Translation Linguistics Metaphor