M. Velas FUNCTIONS OF LEISURE Relation to Increased Production and Consumption The function of leisure is largely determined by the kind and amount of free time and by the ideas of the age. When spare time consists of short breaks between long periods of sustained labor‚ its function is thought of as recreation – relaxing the worker so that he can work more efficiency after the break. When the goals are efficiency of work‚ increased production‚ more power and more wealth‚ the function of leisure
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received as sent and that motives for receiving are as significant as motives for sending. Thirdly‚ it further assumes the media are not neutral but complex social institutions with motives. Fourthly‚ messages are sent by media that have encoded purposes with many possible interpretations of origin and function. Developments Of Theory: Directions of change are occurring in media theory summarised as; radical subjective (based on or influenced by personal feelings‚ tastes‚ or opinions.)‚ radical objective
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Youth and Mass Media: Current Research and Emerging Questions S. Craig Watkins‚ Associate Professor of Sociology and Radio-Television-Film‚ The University of Texas at Austin Introduction Young African Americans have not participated as long as their white counterparts in the media culture industry (Nightingale 1993). In truth‚ it is difficult to discern a substantive relationship between black youth and the mass media prior to the 1960s. The initial exclusion of blacks from popular media culture is
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The Mass Media is the most influential institution in shaping modern society. Discuss this statement with reference to two sociological theories of media effects. The term mass media refers to a message that communicates from one point to a large number of points simultaneously. This message can reach many people and is one way. Those who broadcast the message through the TV‚ newspapers‚ and magazines are a comparatively small group. The audience can sometimes write back to them and express
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International Journal of Communicology 2011;1(1) Indian Mass Media: A Sociological Analysis Tilak Wijesundara School of Sociology‚ Wuhan University‚ Wuhan 430072‚ Hubei‚ People‟s Republic of China. Department of Sociology‚ University of Ruhuna‚ Matara‚ Sri Lanka E-mail: wtilak@gmail.com Abstract: Mass media is often linked to the word „communication‟ which generally refers to an exchange of information and messages. Mass media which involves in Newspapers‚ Radio‚ Television‚ Films‚ and the
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Definition of Mass Media Mass media consists of the various means by which information reaches large numbers of people‚ such as television‚ radio‚ movies‚ newspapers‚ and the Internet. Sociologists study mass media especially to see how it shapes people’s values‚ beliefs‚ perceptions‚ and behavior. In the late 20th Century‚ mass media could be classified into eight mass media industries: books‚ newspapers‚ magazines‚ recordings‚ radio‚ movies‚ television and the internet. With the explosion of
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Mass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people‚ the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers‚ TV‚ radio‚ video‚ and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church
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Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing‚ radio‚ television and film‚ as these are used both for disseminating news and for advertising. Mass communication research includes media institutions and processes such as diffusion of information‚ and media effects
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what should the media do to help reduce corruption in nigeria By: Amoka Eunice O. 08BE07309 Introduction The destructive impacts of corruption in the lives of nations throughout the world is acknowledged. Corruption is one factor that can impede the accelerated socio-economic transformation of developing countries of the world (Alawode‚ 2008). Corruption can be defined as the misappropriation of public resources to private ends (Ojo‚ 2003). Adeyemi (2013)‚ also defines corruption as efforts
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Do the Mass Media Have a Liberal Bias? Jeff Jacoby argues that the mass media suffers from a left wing slant. He believes the newscasters and talk shows and television shows are all liberals. People who enter into a profession like any of those all have liberal views. Jacoby says few conservative voices cannot hope to overpower the liberal bias that is in the rest of the media. He points that Fox News Channel adds up to about 3 percent of the ABC-CBS-CNN-NBC-PBS news audience. Those who go into
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