About E-Choupal [pic] ITC’s International Business Division‚ one of India’s largest exporters of agricultural commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure
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Pratik Kumar Dutta Birth Date: 20 Feb 1988 Birth Place: Mumbai Pratik Kumar Dutta Date of Birth Time of Birth Place of Birth Ayanmash Local Mean Time Sidreal Time LT Correction Obliq 20 Feb 1988 Saturday 03:15:00 PM Mumbai (Maharashtra)‚ India NC Lahiri 14:36:20 0:34:32 38:40:0 23.44 Avkahada Chakra Lagna Lagna Lord Rashi Rashi Lord Nakshatra Nakshatra Lord Charan Tithi Paya S.S. Yoga Karan Varna Tatwa Vashya Yoni Gana Nadi Nadi Pada Vihaga First Letters Sun Sign Decanate Gemini Mercury
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PROJECT SHAKTHI The objective of Project Shakti is to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable micro enterprise opportunity‚ and to improve rural living standards through health and hygiene awareness. Under the project‚ HUL offers a range of mass-market products to the SHGs‚ which are relevant to rural customers. HUL is investing significantly in resources who work with the women on the field and provide them with
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3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA‚FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive summary About the project Within a short span of the last five-six years‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles
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by HUL to reach the rural consumer. Hindustan Unilever is the pioneer and largest player in India’s FMCG market. HUL was the first company to step into the Indian rural marketing. HUL started its first effort towards going rural 1960’s onwards‚ through indirect coverage of accessible rural market through its urban network stockists and distributors. HUL proactively engaged in rural development in 1976 with Integrated Rural Development Programme in Etah district of Uttar Pradesh. In 1990‚ HUL launched
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The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are also looking to tap
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Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well
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1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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