JORGE MARKETING PLAN FOR “PASTELES AND EMPANADAS” A Marketing Plan Presented by: Jorge L. Pichardo Table of Contents Page 1. Description 3 2. Critical Success Factors for My Marketing Plan 3 Mission Statement 4 Goals 4 Competitive Advantage 4 3. Situation Analysis 5 SWOT Analysis 5 Competitor Analysis 6 Company Analysis 6 Customer Analysis 6 Industry Analysis……………………………………………………………………..7 4. Market-Product Focus 7 Marketing
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Business Course-Level 7B 13 MARKETING PLAN ON V ENERGY DRINK Assignment in Relationship Marketing EXECUTIVE SUMMARY Early next year‚ Frucor will introduce the number one energy drink in Australia which is the V energy Drink into New Zealand market. It is something particularly different in the cold drink market‚ with a distinct green bottle and can. It will serve as a contrast against other caffeinated cold drinks that are on the market. The main ingredient of the product is the ‘guarana’
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P 655‚900.00 for the first year‚ P 1‚260‚700.00 for its second year and P 2‚352‚000.00 for its third year. The selling price for wholesale retailers is P 18.00 and cost per unit is P 9.75. Computations for these values are given further in the marketing plan. The
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Executive Summary The following marketing plan forms the basis for introduction of an innovative new product by the Coca- Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “ Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated
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Important note: This marketing plan sample mainly illustrates the structure of your marketing plan. But do not follow its content too much because of its deficiencies (e.g. incomplete macroenvironmental analysis and insufficient analysis of the company itself). 1 INTRODUCTION TO MARKETING Marketing Plan Report 2 Content pages 1. Executive summary…………………………………….p.3 2. Situation analysis………………………………………..p.3 3. SWOT analysis……………………………………………..p.8 4. Goals…………………………………………………………
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XYZ COMPANY LIMITED BUSINESS PLAN Strictly Private & Confidential XYZ Company Limited The Old Manor House Somewhere Down South Avalon AV1 234B Tel: 01234 567 890 Fax: 01234 567 891 E-mail: xyz@xyzcoltd.com Executive Summary The executive summary is the most important part of the business plan. Many people will only read this. The summary in itself will not secure an investor‚ however‚ it can loose them. Quality - the quality of the summary must therefore be outstanding
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INTRODUCTION VISION CALABARZON premier pastry and flower shop by the year 2024 MISSION Frost Goddess & Posies aims to be a cornerstone in the community creating a neighbourhood atmosphere where customers feel comfortable and become instant regulars. We seek to offer unique and delectable pastries‚ personalized all-occasion cakes‚ healthy and organic beverages and fresh‚ high quality floral arrangements. We will continuously improve all aspects of our business in order to sustain the long-term
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Boost juice is a widely known brand in the drink companies occupying Australia. It has made itself well known since its creation in 2000 by Janine Allis. There are five different ways a company can differentiate themselves from its competitors‚ they are product‚ services‚ channels‚ people and image. Brands will differentiate themselves with competitors through product differentiation by design or features of their product. With services differentiation it is how efficiently
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Bibliography: 1. Global Business Today – Sixth Edition – Charles W.L.Hill. 2. Doing Business in Japan – Japan-guide.com 3. Japan Trade and Enterprise 4. Japan’s constitution – past‚ present and future 5. Digital Creativity – Global : Japan (mobile marketing and online advertising industry growth) 6. Indonesia ’encouraging ’ foreign investors – Fairfax Digital 7. Indonesia Foreign Investment. 8. The Political Economy of Development in Indonesia – Economic Institute of Indonesia. [pic][pic][pic][pic]
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3. Sample Business Plan - Market Analysis The Market Analysis section should reflect your knowledge of your industry and present highlights and analysis of your market research. Detailed market research studies‚ however‚ should be presented as appendices to your plan. A. Industry Description and Outlook 1. Description of your primary industry 2. Size of the industry 1. Historically 2. Currently 3. In five years 4. In ten years 3. Industry characteristics and trends 1. Historically
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